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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Chevy City Express headed for dealers

With competition coming from the Ford Transit Connect, it's high time Chevrolet got in on the compact hauling action and took the fight to its cross-town rival... and it's doing so with a little help from Nissan. The Chevy City Express, a badge-engineered Nissan NV200, is now arriving at dealers, giving Bowtie fans a counter to Dearborn's compact van.
"Our existing customers will love getting behind the wheel of the City Express when it's at their Chevrolet dealership," Ed Peper, GM's vice president of fleet and commercial vehicles said in a statement. "But we're most looking forward to giving potential new customers the opportunity to experience one of many Chevrolet commercial vehicles that best fit their needs."
Prices for the 2015 City Express start at $22,950. Scroll down for the official announcement from Chevrolet.

2022 Infiniti QX60 to get 295-HP V6, dump CVT for nine-speed auto

Infiniti confirmed Thursday that its redesigned QX60 will ditch its CVT in favor of a newer nine-speed automatic, following its platform cousin, the 2022 Nissan Pathfinder, in adopting an updated powertrain. Though not officially revealed, it should look mostly identical to the QX60 Monograph concept in these photos.  Putting this powertrain in Infiniti's midsize crossover really shouldn't be much of a surprise. Thanks to Nissan, we've already gotten a sneak peak at it care of the 2022 Pathfinder, which will employ the ZF nine-speed paired to the same 3.5-liter V6. The engine is tuned for an extra 11 horsepower (295 vs. 284) in the Infiniti, but we don't expect significant differences between the two when it comes to their fundamentals. Infiniti hasn't yet confirmed whether the QX60 will be offered in both front- and all-wheel-drive configurations, but we have no reason to believe otherwise. The Pathfinder is offered with front-wheel drive standard or an optional, redesigned all-wheel-drive system. It’s a new direct coupling design that can send 50% of available torque to the rear wheels, which Nissan says improves off-road performance. For Infiniti, we expect tuning centered around performance and refinement.  The ZF nine-speed isn't our favorite transmission. Its compact design makes it convenient for all-wheel-drive applications, but its on-road calibration leaves quite a bit to be desired, and many vehicles we've tested with that gearbox have disappointed us with their lack of ultimate refinement and responsiveness. That said, it's still probably an improvement over the CVT, which often seems to merely convert gasoline into unpleasant noises.  "The upcoming, all-new 2022 Infiniti QX60 embraces the tenets of what our brand stands for," said Infiniti Chairman Peyman Kargar in the company's announcement. "Teams from Japan and the U.S. have worked tirelessly to bring the new QX60 to customers as our most refined and advanced three-row crossover yet. The QX60 is a foundation for Infiniti and will bring to life our core philosophies. WeÂ’ll have more to talk about soon, so watch this space." Infiniti promises to formally introduce the 2022 QX60 later this year.