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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Recharge Wrap-up: Nissan earns Energy Star award, ethanol production forecasts adjusted

The US Energy Information Administration has adjusted its ethanol production forecasts. It predicts an average of 944,000 barrels per day for 2015. That number is up from 2014 production levels of 935,000 barrels per day, but it is lower than last month's projection for 2015, which was 947,000 barrels per day. The EIA forecasts 937,000 barrels per day in 2016, down from its prior forecast of 942,000 barrels. Biodiesel production averaged 83,000 barrels per day last year, with projections of 82,000 for 2015, and 84,000 for 2016. Read more from Ethanol Producer Magazine. Boston Mayor Martin J. Walsh supports the proposed Diesel and Vehicular Emissions Ordinance. The ordinance, filed by City Councilor Stephen Murphy, would require emissions control retrofitting of all pre-2007 vehicles belonging to the City of Boston, as well as those of any contractors it hires. The ordinance also seeks to create a simple city-level standard of enforcing the state's anti-idling laws. "The asthma rate in Boston's neighborhoods continues to climb," says Councilor Murphy. "By further tightening air quality standards, as this ordinance does, we will make Boston's neighborhoods healthier." Read more at DieselNet. The Michigan Blue Economy report profiles Ford for its water-saving sustainability efforts. The report notes that Ford reduced its water use by 61 percent, or 10 billion gallons, from 2000 to 2013 by "cutting the water used in everything from cooling towers to paint operations." As part of its Global Water Management Initiative, Ford has decreased its total water use at its facilities worldwide from 64 million cubic meters per year to 25 million cubic meters. Read more from Ford, or at the Michigan Blue Economy website. The EPA has named Nissan an Energy Star Partner of the Year for the fourth year in a row. The automaker received the Sustained Excellence Award for its efforts to reduce energy use and greenhouse gas emissions in its operations. Nissan reduced the amount of energy used to build vehicles by 13 percent in 2014. Energy reduction efforts include switching to LED lighting and developing an environmentally friendly paint process. Nissan also works with schools in Tennessee and Mississippi to help them reduce energy usage. "Since this initiative began in 2012, we've helped about 30 schools make the esteemed Energy Star certification list," says Nissan's John Martin. Read more in the press release below.

Renault's planned luxury sub-brand gets reconsidered

Renault believes there's enough Alpine love to restart that brand with its own model almost immediately. The launch of the Initiale Paris luxury brand it's been mulling, on the other hand, will be more restrained: a report in Autocar says that instead of launching with a first model based on the Mercedes E-Class architecture, Renault is going to introduce an Initiale Paris trim line on the new Clio and Espace. More accurately, that should be 're-introduce and aggressively market,' since Renault has used an Initiale Paris trim over the years since it introduced the concept car (pictured) in 1995, even as recently as the current-generation Laguna Coupe.
Other models will be added after the Clio and Espace, and when Renault can assess what kind of future the trim has, it will decide on the launch of a subsidiary brand. Company CEO Carlos Tavares said we shouldn't hang around waiting for a decision, though, declaring that establishing such a brand - if it even comes to that - "will be a job for at least my successor to worry about, not me."