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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Watch BJ Baldwin jump a Nissan GT-R in his Monster trophy truck

There could hardly be two more disparate machines than a Nissan GT-R and BJ Baldwin's wicked trophy truck. While the supercar from Nissan needs no introduction, Baldwin's rig boasts 850 horsepower and an equally dizzying 34-inches of suspension travel. Monster Energy has taken it upon itself to throw those two together in a new short film that features Baldwin rescuing the female pilot of the GT-R by first jumping both her and her car in his desert bruiser. (Please keep the snickering to yourself until the conclusion of our program.)
The clip features plenty of shots of the truck bashing across the desert, slinging sand on scantily clad models and otherwise having a hell of a time. It's automotive porn of the highest caliber, though it stays safe for work. Click below to enjoy the show for yourself. Our only regret is that there's not enough engine noise to match the otherwise hot action.

Recharge Wrap-up: BMW, Nissan team up on chargers, CNN loves Tesla Model X

CNN Money calls the Tesla Model X "the new king of crossover SUVs." In its round-up of its favorite luxury SUVs of 2015, CNN places the electric ute on the top of its list. The Model X's EV powertrain, excellent acceleration and handling and cool design and technology features (including much attention paid to its slick Falcon Wing doors) earn it high praise. See the video above, and read more at CNN Money or from Clean Technica. Tesla has plans to open offices in Korea and South Africa. Tesla has registered in Korea as Tesla Korea Limited under co-CEOs Todd Maron (Tesla general council) and Susan Repo (Tesla Financial Services). It will have an office near Seoul. Tesla is also reportedly opening an office in South Africa in January, with GreenCape CEO Evan Rice acting as Business Development Manager. Rice will work to build a market for Tesla's PowerPack stationary energy storage systems. Read more from Korea Times, from htxt and from Teslarati. BMW and Nissan are partnering to build 120 new fast charging stations in the US. The public, 50-kW DC chargers, operating on the Greenlots charging network, will be deployed in 19 states in order to support Nissan Leaf and BMW i3 drivers, and to help promote EV adoption in the US. The chargers will support both CHAdeMO and SAE Combo charging. "Together with Nissan, we are focused on facilitating longer distance travel so that even more drivers will choose to experience the convenience of e-mobility for themselves," says BMW's Manager of Connected eMobility, Cliff Fietzek. Kia also recently partnered with Greenlots to provide charging for Soul EV drivers. Read more in the press release below. BMW AND NISSAN PARTNER TO DEPLOY DUAL FAST CHARGERS ACROSS THE U.S. TO BENEFIT ELECTRIC VEHICLE DRIVERS • A total of 120 dual-port 50kW DC Fast-charging stations have been installed across 19 states to support longer distance electric vehicle travel for Nissan LEAF and BMW i3 drivers. • These publicly available Greenlots-networked charging stations include both CHAdeMO and CCS (Combo) connectors, suitable for all DC Fast charging-capable electric vehicles in the U.S. WOODCLIFF LAKE, NJ and NASHVILLE, TN - December 21, 2015... BMW and Nissan are joining forces to offer public DC Fast charging at 120 locations across 19 states in an effort to support Nissan LEAF and BMW i3 customers and to promote increased adoption of electric vehicles (EVs) nationwide.