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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Nissan does its best Google Glass impression with 3E headgear [w/video]

The jury may still be out on whether it'll be legal to drive with Google Glass on your nose, but that doesn't mean automakers are going to sit around waiting to see which way the wind blows in one jurisdiction or another. Mercedes-Benz, for example, is already working on ways to integrate its infotainment system into Google Glass, but Nissan is taking things a step further by developing its own wearable tech.
The device is called Nissan 3E, and we don't have much information to go on at this point - just a couple of images, a terse press release and the highly stylized (and rather painful-looking) video below. The Japanese automaker lists internet connectivity and communication as the primary features. But we'd have to assume that, if an automaker is developing it, the device would have some relevance to, you know... driving.
The possibilities are endless, extending from turn-by-turn directions and track information to vehicle metrics and intuitive control of the car's auxiliary controls. We'll have to wait until we get to Tokyo to find out more, but between this and the smartwatch concept it revealed in Frankfurt, Nissan seems to be on a bit of a gadget streak lately.

Recharge Wrap-up: Nissan Leaf earns IHS Loyalty Award, people actually care about the environment

The Nissan Leaf has earned the IHS Automotive Loyalty Award. It won the award for best Non-Luxury Traditional Compact Car, and it is the only plug-in vehicle to earn the Loyalty Award. IHS Automotive analyzes loyalty and gives the award for vehicles that bring households back to buy the same make or model. "Our Leaf fans are some of the most loyal customers in the world, and we're thrilled to see that validated with this IHS award," says Toby Perry, marketing director for the Nissan Leaf. Read more at Hybrid Cars or in the press release below. A new study shows that environmental benefits could be more influential than money when purchasing EVs. The study, called "Altruism, Self-Interest, and Energy Consumption," found that subjects conserved more energy when reminded that it helps air pollution than when they were only told it would save them money. This is despite more subjects saying that they thought messages about money would be more influential at the beginning of the study. Researchers attributed the results to the dual benefit of clean air to oneself and to others. See the study at the PNAS website and read more at Green Car Reports. Group Bollore will receive government backing to build a nationwide EV charging network in France. The French conglomerate will spend $172 million to build 16,000 semi-fast chargers over the next four years. "Wherever you are on the map there will be at least one recharging point every 40 kilometres (25 miles)," says Bollore. The network will also provide wifi hotspots and carpooling services. Bollore's Blue Solutions division also already operates EV carsharing services and is working with Renault to build EVs in France. Read more at Reuters. Nissan LEAF only plug-in vehicle to receive 2014 IHS Automotive Loyalty Award NASHVILLE, Tenn. – Following a record-breaking sales year in 2014, the Nissan LEAF continues to earn praise and was named the best Non-Luxury Traditional Compact Car in the annual IHS Automotive Loyalty Awards. The all-electric LEAF – the only plug-in vehicle to be included in the IHS Awards – received this honor during the Automotive News World Congress at the North American International Auto Show in Detroit. The IHS Automotive Loyalty Awards are presented annually to automakers and brands that demonstrate a manufacturer's ability to retain owners over repeat buying cycles. They are the only fact-based awards of their kind in the industry.