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2015 Nissan Murano First Drive

The Murano has an interesting position within the Nissan stable. On one hand, its size puts it between the Rogue and Pathfinder, both of which are geared more toward families, big and small. And while the Murano could easily be used for hauling your brood, that's not exactly its forte. After all, unlike it's siblings, it offers no third row accommodations. There's no rear-seat entertainment system available. There are no clever storage systems. That's because, in Nissan's eyes, the Murano is the flagship of its crossover range, and it's geared more toward older couples – empty-nesters, or folks who just never got around to having kids. This allows the Murano to be more premium in terms its styling and its available content. The Murano is less about taking the kids to soccer practice and more about taking four adults out to a wine tasting. Premium styling is indeed the big story here – this Murano looks fantastic, and is a rather dramatic departure from the oft-disliked second-generation model it replaces. Beyond that, the new Murano is more in line with the radical-looking, first-gen CUV that debuted in the early 2000s. But Nissan says the whole Murano package was developed with this flagship theme in mind – the company's executives call this the Maxima of its crossovers. To find out if that all holds true for the 2015 Murano, I headed up to California wine country – the vehicle's natural habitat, I've been led to understand – to see what's what. When it came time to pen the 2015 model, Nissan strived to "push the reset button." I don't think anyone loves the Nissan Murano as much as the automaker's senior creative manager in North America, Ken Lee. While presenting the third-generation crossover to members of the media during the car's launch in Napa, CA, Lee said it was the original Murano that made him want to work for Nissan in the first place. So when it came time to pen the 2015 model, Lee strived to "push the reset button," and create a product with an equally strong styling statement. The goal here was to design a Murano that would resonate as a premium vehicle not only as part of the Nissan lineup, but within the midsize crossover segment as a whole. I use the word "resonate" for a reason. Think back to the 2013 Detroit Auto Show, when Nissan debuted its Resonance concept – an aggressive, modern showcar that clearly showed a new direction for not just the Murano itself, but for all of the Japanese automaker's future designs.

The next steps automakers could take after sales drop again in April

DETROIT (Reuters) - Major automakers on Tuesday posted declines in U.S. new vehicle sales for April in a sign the long boom cycle that lifted the American auto industry to record sales last year is losing steam, sending carmaker stocks down. The drop in sales versus April 2016 came on the heels of a disappointing March, which automakers had shrugged off as just a bad month. But two straight weak months has heightened Wall Street worries the cyclical industry is on a downward swing after a nearly uninterrupted boom since the Great Recession's end in 2010. Auto sales were a drag on U.S. first-quarter gross domestic product, with the economy growing at an annual rate of just 0.7 percent according to an advance estimate published by the Commerce Department last Friday. Excluding the auto sector the GDP growth rate would have been 1.2 percent. Industry consultant Autodata put the industry's seasonally adjusted annualized rate of sales at 16.88 million units for April, below the average of 17.2 million units predicted by analysts polled by Reuters. General Motors Co shares fell 2.9 percent while Ford Motor Co slid 4.3 percent and Fiat Chrysler Automobiles NV's U.S.-traded shares tumbled 4.2 percent. The U.S. auto industry faces multiple challenges. Sales are slipping and vehicle inventory levels have risen even as carmakers have hiked discounts to lure customers. A flood of used vehicles from the boom cycle are increasingly competing with new cars. The question for automakers: How much and for how long to curtail production this summer, which will result in worker layoffs? To bring down stocks of unsold vehicles, the Detroit automakers need to cut production, and offer more discounts without creating "an incentives war," said Mark Wakefield, head of the North American automotive practice for AlixPartners in Southfield, Michigan. "We see multiple weeks (of production) being taken out on the car side," he said, "and some softness on the truck side." Rival automakers will be watching each other to see if one is cutting prices to gain market share from another, he said, instead of just clearing inventory. INVESTORS DIGEST BAD NEWS Just last week GM reported a record first-quarter profit, but that had almost zero impact on the automaker's stock. The iconic carmaker, whose own interest was once conflated with that of America's, has slipped behind luxury carmaker Tesla Inc in terms of valuation.

2014 Rogue kicks off production as 10,000,000th Nissan built in Tennessee

News comes across our desks all the time of one manufacturer marking some milestone or another. But Nissan has just announced a double-whammy: Not only has Nissan's assembly plant in Smyrna, TN, just built its ten-millionth vehicle, but that ten-millionth vehicle just so happened to be the first Nissan Rogue to be built in the United States.
The milestone arrives after over three decades of production that has included such nameplates as the Sentra, Altima, Maxima, Leaf, Pathfinder, Infiniti QX60, Xterra, Frontier, and now the Rogue. The latter crossover has swelled into Nissan's second best-selling vehicle, with demand growing by nearly 50 percent from 2010 to 2012. Now redesigned for 2014 and built locally, Nissan is evidently banking on demand continuing to rise.