2018 Nissan Sentra S on 2040-cars

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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

'I'm glad he did it': Carole Ghosn slams Japanese justice system

BEIRUT — Carlos and Carole Ghosn, the former first couple of carmaker Nissan, are united again in Beirut. They hold hands in the street and whisper together in a mix of Arabic and French. They kiss. But the pair's most visceral display of unity comes when they talk about Carlos Ghosn's former home. "I'm done with Japan," said Carole Ghosn in an interview with her husband in a private house in Beirut. Two weeks ago, Carlos Ghosn made a dramatic escape from house arrest in Japan, where he was awaiting trial on charges of under-reporting earnings, breach of trust and misappropriation of company funds. He denies all charges. Shortly after Ghosn appeared in Beirut, Japanese authorities issued an arrest warrant for Carole on suspicion of alleged perjury related to the misappropriation charge against her husband. "What they're accusing me of is a bit of a joke," said the 54-year-old Lebanese-American national, who spent many years as a fashion designer in New York and whose children live in the U.S. city.  "I testified for hours and they told me you are free to go, and now, nine months later ... this comes up. They are vindictive. This has nothing to do with the law."   Related: Yamaha warns to stay out of large musical instrument cases after Ghosn escape Ghosn says French ambassador told him: 'Nissan is turning against you'   Carlos Ghosn was even more adamant. "I spent 18 years in Japan; I never suspected this brutality, this lack of fairness, this lack of empathy." Tokyo prosecutors have said his allegations of a conspiracy are false and that he has failed to justify his acts. The plan to flee to his childhood home of Lebanon developed quickly with a small group of people, a "reasonable price" and utter secrecy, he said. "The first rule if you want to do something like is that no member of your family should be aware because they become very anxious," he added. Asked whether she would have dissuaded him from escaping, Carole Ghosn blurted: "Yes!" But then she paused, looked at her husband and added: "No. I mean, actually, let me rephrase. If you told me this at the beginning, I would have said, 'No, of course not. You're going to fight this and prove your innocence.' ... But then, with time, we saw how the prosecutors were behaving ... I said 'Oh my God, my husband is never going to get a fair trial,' and I was desperate." "I'm happy he did it," she said. Japan's justice minister has said Ghosn's escape from his trial could constitute a crime.

Renault's push for more affordable EVs has global implications

The Renault K-ZE is a small electric car that signals a big change in how the French automaker plans on bringing electric vehicles to the masses. Set to go on sale in China beginning in 2019, the K-ZE is meant to have the design of a sport-utility vehicle, but it's on a supermini-sized frame. While it's set to arrive in Europe by 2021, this petite EV could eventually impact electric sales here in the U.S., too. That's because Nissan, maker of the Leaf EV, is part of the Renault-Nissan-Mitsubishi Alliance, a three-pronged automaker with a huge global presence. In China, however, the Renault brand has been absent from the country's booming market for electric vehicles — driven in large part by government mandates to combat air pollution by promoting cleaner, zero-emission cars and trucks in cities. Speaking ahead of the K-ZE's debut this week at the 2018 Paris Motor Show, Carlos Ghosn, the chairman and CEO of Group Renault, stated the company "was a pioneer and is the European leader in electric vehicles." To this, he added the K-ZE is meant to have global reach and bring costs down for the consumer. "We are introducing Renault K-ZE, an affordable, urban, SUV-inspired electric model combining the best of Groupe Renault: our leadership in EV, our expertise in affordable vehicles and in forging strong partnerships," said Ghosn. In China, the K-ZE will be manufactured as part of a joint partnership in cooperation with Renault, Nissan and the Chinese automobile firm Dongfeng Motor Group. The range of the K-ZE is expected to be about 150 miles per charge, or roughly the current range in the 2018 Leaf EV. Except the K-ZE is almost three feet shorter than the Leaf, which means Renault is getting a lot more range from a smaller and lighter amount of batteries. While a car this size would be too small for the U.S. market, the technology beneath this teeny hatchback/SUV is certain to make an appearance here in the years ahead. At the 2018 Geneva Motor Show, Nissan provided a hint of its future European EV plans, courtesy of the IMx Kuro Concept. This edgy-looking electric crossover is a good indication as to the design direction of Nissan's next range of electric crossovers and SUVs over the next 3-5 years — look for the design and tech to similarly migrate stateside.