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Carlos Ghosn projects Renault-Nissan for #3 position by 2018

As the chief executive of both Renault and Nissan, Carlos Ghosn is one of the most powerful executives in the automotive industry. But at 60, he'll have to retire sooner than later: he's got three and a half years left on his contract at Renault, which mandates retirement by 65. But before his time is up, he intends to leave the Renault-Nissan Alliance among the top three automakers in the world. Currently the combined sales of Nissan, Renault and its various brands (including Dacia, Datsun and Infiniti) make the alliance the fourth largest carmaker globally, trailing behind Toyota, Volkswagen and General Motors, but ahead of Hyundai, Ford, Fiat Chrysler and Honda. But Ghosn sees the alliance's sales (and global market share) increasing in the next three years. Speaking with Automotive News Europe, Ghosn projected confidently that the alliance will hit the number three spot by 2018 – just three years from now. To get there, Ghosn knows that Nissan and Infiniti will need to increase their combined market share to 10 percent in the United States, growing around 2 to 3 percent each year between now and 2018. The challenge is that much more evident in North America where only half of the alliance participates. But it's not all about America. Ghosn also the Chinese market as equally vital to the alliance's success and that of its constituent automakers, projecting continued growth in China for the foreseeable future. He's also banked heavily on the Russian market, which may have dipped now, but in Ghosn's view is bound to recover. News Source: Automotive News - sub. req.Image Credit: Renault-Nissan Alliance Nissan Renault renault-nissan alliance

Nissan 370Z Nismo races man in wingsuit

For its latest ad, Nissan brought together a racecar driver in a 370Z Nismo, a BASE jumper in a wingsuit and a Juke crossover with three computer screens to the Susten Pass in the Swiss Alps. As odd as the combination sounds, the ingredients come together quite nicely for an action-packed display of man versus machine in a race to the end of the pass.
No, the Juke didn't race. Nissan left that to 2012 Nissan GT Academy Champion Peter Pyzera in the 370Z, who diced his way down the windy mountain pass. Pyzera faced renowned BASE jumper Dave Barlia in the wingsuit, who jumped off a cliff and relied merely on gravity and lift to rocket down the side of the mountain.
The Juke we mentioned earlier, known as the JukeRide, played an important role in the event, but you'll have to find out by watching the set of videos we provided below, which includes the commercial and behind-the-scenes footage. If you like what you see, rejoice; Nissan says there will be more short films like this to showcase its Nismo cars and athletes.

2016 Nissan Maxima First Drive [w/video]

Nissan has called the fullsize Maxima sedan a four-door sports car since 1988, with the debut of the third-generation model. What little truth existed in that moniker has slowly ebbed away in the ensuing years, with recent iterations only incrementally more sporting than the rest of the big-car segment. That doesn't change for 2016, despite Nissan's continued use of the "4DSC" trademark. But while the new Maxima may be less four-door sports car, it's much more full-on luxury car. That fact is best reflected in the eighth-generation Maxima's handsome new cabin. Particularly on the SR and Platinum trims that we drove, the interior is easily the best in its class. We are impressed by the cabin's soft, handsomely stitched leather, genuine Italian-made Alcantara suede, matte wood, and "liquid" metal trim. The seat inserts on our tester features quilted stitching that looks far more suited to Nissan's premium Infiniti brand, while the threads found on the dash and doors look like they're really there to hold things together – a rarity nowadays. While we question the use of the 4DSC moniker, the layout of the cabin is in line with the Maxima's marketing pitch. The center stack is angled seven degrees towards the driver. Along with the high transmission tunnel, this contributes to the cockpit-like feel of the driver's seat. A fat-rimmed, flat-bottomed steering wheel – a first for Nissan – is amply padded, and on the sporty SR, can be had with contrasting Alcantara accents. The small diameter and SR-specific paddles extend the sports car promise. The sculpted, broad-shouldered exterior has the muscle of Nissan's real sports cars, the GT-R and 370Z, but it exceeds both of those in terms of outright attractiveness. Nissan's stylists call the design language "Energetic Flow," but we simply prefer to call the overall look, which borrows heavily from the Sports Sedan Concept, very pretty. If the 2016 Maxima fails to add zest to a staid segment from behind the wheel, at least it brings a serious dose of style to the large sedan clubhouse. Nissan claims class-leading specifics for the latest version of the VQ35 V6, reinforcing the 4DSC promise. There are 86 horsepower per liter, with 300 ponies in total from the 3.5-liter engine. Sixty-one percent of the parts in the latest-generation VQ35 V6 are new, contributing to the 10-hp bump over last year's sedan. The horsepower peaks high in the rev range, at 6,400 rpm, a mere 200 revs below redline.