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Nissan GT Academy: Living the dream

When I first met Nicolas Hammann, he was beaming, as though he still could hardly believe this was his life now. He's a young guy, almost 22 years old. He grew up in Elkhart Lake, WI, doing some karting and road racing when he could. Just last year, he was at UNC Charlotte working toward a degree in mechanical engineering as a way to stay around cars in the future. Then he qualified for GT Academy. Jump ahead to January 2015, and Nic is in his first pro race, the 24 Hours of Dubai, representing Nissan behind the wheel of a GT-R GT3. And now he's here at the 2015 GT Academy Finals in Nashville, TN, acting as a sort of ambassador from the other side of the challenge – an example of what each of these guys hopes to achieve. After this, he's off to race at Lime Rock in the Continental Tire Sports Car Challenge. After that, back to his home turf at Road America. Nicolas Hammann's dream of becoming a pro racer has come true. The GT Academy National Finals are made up of four parts, equally weighted. Within each program, though, there is room for interpretation - a gray area where those in charge can make judgment calls about character and whatnot. On the first day, the competitors take part in a Gran Turismo 6 tournament, as well as a PR test. Day two is made up of a grueling physical challenge and a driving test behind the wheel of an actual car. The virtual racing takes place in a single room with multiple "sleds" — console setups with a built-in screen, Thrustmaster T500 force feedback steering wheel, and a pedal set. It is particularly balmy in Nashville during the first day of Finals, and all of the equipment — including a setup to livestream the competition on Twitch TV — makes the room uncomfortably hot. In this first part of the competition, drivers score points based on their finishing positions over a series of four rounds per group. Scrutineers look on to make sure everyone is playing above board. Between rounds, the individual competitors go before a panel of Nissan reps for the PR test, and they are asked a series of predetermined questions (with room for improvisation, of course). While the answers themselves provide some useful information about the competitor, it's the way they compose themselves that's really under inspection during this segment. After all, whoever goes on to race will be representing Nissan, Sony, and the country on a global stage. The longer a competitor is in the room the better, I'm told by the Nissan folks.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Nissan beats 2Q expectations with $1.3b profit

Nissan reported its Q1 financial results through the April-June period, and Bloomberg reports that the Japanese automaker beat analyst expectations. The outlet averaged income estimates provided by 11 analysts to come up with a figure of 130.2 billion yen ($1.3 billion), while Reuters' analyst survey returned a estimate of 163 billion yen ($1.6 billion) in operating profit. Nissan easily beat them both with 152.8 billion in net income and 193.7 billion in operating profit. That profit number is up from 122.6 billion yen in the same quarter last year. The surge comes from increased US sales. June sales grew 13 percent, helping propel a 4.5-percent increase for the year so far and the best first-half calendar-year sales Nissan has had in ten years. Higher incentives have helped, as well as superheated Nissan Rogue sales; the crossover moved 99,302 units through the first six months of 2014, this year that number is 135,397, and observers expect its popularity to continue. In contrast to other automakers struggling with the slowdown in China, Nissan isn't doing so badly there. Growth rose by 5.7 percent in the first half of this year, a number that would have been larger but for depressed commercial vehicle sales because of the economy's slowdown. Nissan is sticking with its original targets, sure that government intervention and new models will hold the markets steady enough. The press release below has more information on the numbers. Nissan reports net income of $1.3 billion for first quarter of FY2015 Results for three months to June 30, 2015 (TSE report basis – China JV equity basis)* Acct - Q1 - Y-O-Y Net revenue - JPY2.90 trillion ($23.9 billion/ˆ21.6 billion) - +17.6% Operating profit - JPY193.7 billion ($1.6 billion/ˆ1.4 billion) - +58.0% Ordinary profit - JPY215.9 billion ($1.8 billion/ˆ1.6 billion) - +45.2% Net income** - JPY152.8 billion ($1.3 billion/ˆ1.1 billion) - +36.3% Based on average foreign exchange rates of JPY 121.4/USD and JPY 134.2/EUR YOKOHAMA, Japan , Jul. 29, 2015 – Nissan Motor Co., Ltd. today announced fiscal year first quarter financial results for the three months ending June 30, 2015. The company reported net revenue of $23.9 billion (2.90 trillion yen), an increase of 17.6% versus 2.47 trillion yen a year ago. Operating profit was $1.6 billion (193.7 billion yen), up from 122.6 billion yen, a 58.0% increase. Net income was $1.3 billion (152.8 billion yen), an increase of 36.3% versus 112.1 billion yen in the prior year.