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Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Weekly Recap: Ferrari, Ford and Porsche power up for Geneva

Monday was Groundhog Day. Tuesday, apparently, was Sports Car Day. The Ferrari 488 GTB, the Ford Focus RS and the Porsche Cayman GT4 all debuted within hours of each other ahead of their rollouts at the Geneva Motor Show. Three sporty machines, three vastly different approaches – and a lot of implications for enthusiasts. That's a day worth repeating. It also illustrates the opportunities automakers see in the performance market, which is expected to grow in the coming years. Ford estimates the segment has expanded 14 percent in Europe and surged 70 percent in North America since 2009. The Detroit Auto Show was evidence of this, and performance cars of every stripe debuted, including the Acura NSX, Ford GT, Alfa Romeo 4C Spider and several others. This isn't a fad. Performance cars aren't going away. The question is why? Stricter CAFE standards are looming in the United States, as are tighter emissions regulations in Europe. And no one expects gas prices to remain low in America. None of this matters for sports cars, and automakers are increasingly using them to elevate their images. That's why Dodge rolled out two 707-horsepower Hellcats last year. It's why Ford has decided to resurrect the GT for road and track. It's why in the depths of bankruptcy, General Motors continued work on the Chevrolet Corvette Stingray, not to mention the Z06. "Great brands are made one car at a time," Ford of Europe president Jim Farley said at the reveal of the Focus RS. Still, companies make those cars for different reasons. View 5 Photos Mainstream brands like Ford and Dodge want to build cars that get people talking, excite their bases and drive more potential customers into the showroom. They probably don't buy a Focus RS or a Hellcat, but suddenly the regular Focus hatch looks a bit hotter, and that V6 Charger seems to be just a touch more muscular. The halo of performance is alive and well in the eyes of automakers and their customers. "It's one of the most effective catalysts for ingenuity and innovation," said Joe Bakaj, vice president of product development for Ford of Europe. That also leads to a trickle-down effect. Some of the technologies inevitably make their way to other products. It's hard to think the new all-wheel-drive system in the Focus RS that distributes torque front to rear and side to side won't be used in other vehicles. It's different for Ferrari and Porsche.

48-MPG Nissan X-Trail Hybrid comes to Japan

Next month, Nissan will start selling a hybrid version of its X-Trail compact crossover in Japan. While the Japanese automaker is touting all the bells and whistles like "Intelligent Parking Assist," the model really makes its mark in fuel economy figures. The marquee number is 20.6 kilometers per liter, or about 48 miles per gallon. This is using the more lenient Japanese driving cycle, but it's still something to be proud of. The model also delivers more torque than that typically generated by a 2.5-liter engine while cutting nitrogen oxide emissions by 75 percent relative to the standard gas-powered version. In fact, the X-Trail Hybrid will generate tax exemptions because of its high fuel economy. The model's price in Japan will range from about $23,300 for the base two-wheel-drive version to about $27,000 for the top-of-the-line all-wheel-drive version. The Nissan X-Trail Hybrid goes on sale in Japan May 13. We'd first reported on the X-Trail when it was unveiled at the Frankfurt Motor Show in September 2013, noting at the time that the car's styling was identical to that of the Nissan Rogue. Take a look at Nissan's press release for the X-Trail is available below. Nissan Releases New X-TRAIL HYBRID YOKOHAMA, Japan (April 7, 2015) - Nissan Motor Co., Ltd. today announced the launch of the new Nissan X-Trail Hybrid, which goes on sale on May 13, 2015 at Nissan dealers throughout Japan. The current generation X-Trail has garnered good reviews from customers for its excellent driving performance, realized by features such as its ALL MODE 4X4-i system and advanced chassis control technologies that have been adopted as world-firsts – as well as a variety of safety features such as Emergency Brake and Around View Monitor with Intelligent Parking Assist. Equipped with the 2.0-liter MR20DD hybrid engine that enables both driving and environmental performance, the new X-Trail Hybrid delivers a comfortable driving experience with its powerful acceleration and remarkable quietness, which eclipse those of typical 2.5-liter gasoline engines. In addition, all the grades achieve tax exemptions. In addition, the new X-Trail Hybrid will have Forward Emergency Braking as standard equipment, expanding its safety technology features. Nissan is planning to introduce Forward Emergency Braking as standard on major models in Japan, by the end of autumn 2015.