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Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas:

Nissan introduces new seven-seat e-NV200 electric minivan

Intrigued by the prospect of an electric van like the Nissan e-NV200, but need to transport more people? The Japanese automaker may have just the solution. Nissan has announced the expansion of its battery-powered people-hauler with the new seven-seater e-NV200. Billed as the "world's first all-electric seven-seat MPV," the new model is being rolled out (in certain markets anyway) in response to popular demand, and packs an extra set of full-size seats in the back. The seven-seater joins the e-NV200 range alongside the existing panel van and five-seat versions. At the same time, Nissan has also announced the addition of a new premium Evalia trim for both five- and seven-seat versions. Previewed in concept form a few months ago, the e-NV200 Evalia is ideally suited for transporting VIPs in quiet luxury. NISSAN LAUNCHES SEVEN-SEAT E-NV200 - Seven-seat e-NV200 goes on sale in July - Model is world's first all-electric seven-seat MPV - Introduction of full-trim Evalia to e-NV200 line-up - Model launched in response to high demand Nissan will broaden the appeal of its award-winning all-electric e-NV200 this summer with the UK launch of a versatile and practical seven seat version. The new model – the world's first pure electric seven seater – is being introduced in response to huge interest from fleet operators and larger families keen to capitalise on the market-leading e-NV200's low running and maintenance costs and zero emissions performance. Prices start at GBP19,895 (incorporating the Government Plug-In Car Grant) for those choosing the convenience of the Nissan Flex battery leasing option*, and from GBP23,400 (inc PiCG) for those purchasing outright. At the same time, the e-NV200 line-up will be further strengthened with the addition of a new 'Evalia' version available in five and seven-seat form – offering a 'full trim' option for the ultimate combination of technology, style, sophistication and comfort. The developments mean the e-NV200 will be available as a panel van, five or seven-seat Combi, or five or seven-seat Evalia – giving customers the freedom to specify a vehicle that best suits their lifestyle or business requirements. Launched in response to demand The launch of the seven-seat version fills a gap in the market for an electric vehicle (EV) capable of accommodating larger groups of people. Private hire companies and shuttle services in particular have been keen to see its introduction since the e-NV200 was launched last year.

Recharge Wrap-up: Car2go launches in Brooklyn, Green Fleet Car of the Year Award announced

The Car2go carsharing service is starting operations in Brooklyn next month. Beginning October 25, the service will offer 400 Car2go edition Smart Fortwo vehicles for point-to-point travel. Members pay a one-time sign-up fee, and are charged by the amount of time the use the vehicle (fuel and insurance is free). Drivers can find a car using the Car2go app or website, and can return the car to any non-metered parking spot within the 36-square-mile Brooklyn Home Area. Car2go is offering free membership and 30 minutes of credit for those who sign up early with a special promotional code. Learn more in the press release below. Renault and the Eco2charge consortium are working to bring better EV charging to France. They are providing research and development aimed at turning simple charging stations into "fully fledged energy ecosystems" through a smart grid. This grid would coordinate charging, consumption and energy storage in a way that increases efficiency and decreases cost. Read more in the press release below. The Renault-Nissan Alliance could source EV batteries from suppliers other than Nissan, according to CEO Carlos Ghosn. This news comes after recent questions of whether or not Nissan would scale back battery production in the US and UK. Ghosn says, "At the moment, we continue to produce our own batteries and we are open to outside sourcing, period." He also denies any plans to shutter Nissan's battery production facility in Tennessee. One source of batteries the alliance will look to is Korea's LG Chem. Read more at Automotive News Europe. The first-ever Green Fleet Car and Truck of the Year Awards will be presented at the Los Angeles Auto Show. The presentation on November 20 will be part of the LA show's Connected Car Expo. Nominees are selected by Bobit Business Media, with finalists picked by readers of Green Fleet, Automotive Fleet, Work Truck and Business Fleet magazines. The winners will be chosen based on performance, fuel economy, emissions, safety, capacities and other similar factors. Read more in the press release below. car2go Heads To Brooklyn Brooklyn To Be First To Launch Point-To-Point Carsharing Service In New York City Area On October 25th car2go North America LLC, the fastest-growing global carsharing company, announced today that it will be launching its pioneering carsharing service in Brooklyn on October 25th, marking Brooklyn as car2go's 29th market and the very first in the New York City area.