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2016 Nissan Altima gets SR model, 39 mpg, 3 press releases [w/video]

UPDATE: After taking exception with Seyth's reaction to press-release overdose, a Nissan spokesperson commented,"It gets 39 mpg. That's ******* epic." The Mazda 6, rated 40 mpg highway, is the only car among the Altima's peers to do equal or better. (See a full list of gas-powered non-hybrid cars that do 39 mpg highway or better here.) It seems that Nissan just can't stop selling its hot Altima midsizer. At least, that's what the bullet points of the press release for the new, 2016 version of the car tell me. The model has seen five consecutive years of sales growth, occasionally hitting the 30,000-per-month figures that heavies like Camry, Accord, and Fusion regularly nab. And, as we all know, a key to keeping midsize sedans fresh is the mid-cycle refresh. Here we have it. Nissan has reshaped the front and rear of the Altima to better match the look of its handsome new Maxima. That means a deep-v wrought in chrome on the front fascia, new (optional) LED headlights that look like reverse check marks, and a lower bumper that mirrors the shape above it. There are new taillights, bumper, and trunk lid for the rear of the car, too. You'll likely have to stare at the pictures pictures of the posteriors on the old and new cars for a few minutes (as we did) to pick them out, but they're there. The press release says so. Changes to the interior are subtle. We spotted a new center stack, and new cup holders next to the gearlever. Your weird friend Brian who hosts the Altima Altimatics fan forum could probably lend more detail here, but the non-enthusiast eye sees a mild rethinking of a nice interior. The excellent Zero Gravity front seats are still standard on all trims, which is probably half the reason Nissan is selling so many of these things. (How did that not make the bullet points, guys?) Change is more evident in the new-for-'16 Altima SR trim. The lighting profile is different for the model's most athletic variant, with smoked lenses, daytime running lights and revised fog lamps. More importantly, the SR gets its own suspension setup, revised dampers, stiffer front and rear stabilizers, and a more aggressive wheel/tire package. Nissan also offers drivers the ability to paddle-shift the SR's CVT transmission. The SR grade can be had with either Altima engine option. As for the motivating forces behind Altima's new nose, well, they're mostly the same.

Nissan 370Z Nismo races man in wingsuit

For its latest ad, Nissan brought together a racecar driver in a 370Z Nismo, a BASE jumper in a wingsuit and a Juke crossover with three computer screens to the Susten Pass in the Swiss Alps. As odd as the combination sounds, the ingredients come together quite nicely for an action-packed display of man versus machine in a race to the end of the pass.
No, the Juke didn't race. Nissan left that to 2012 Nissan GT Academy Champion Peter Pyzera in the 370Z, who diced his way down the windy mountain pass. Pyzera faced renowned BASE jumper Dave Barlia in the wingsuit, who jumped off a cliff and relied merely on gravity and lift to rocket down the side of the mountain.
The Juke we mentioned earlier, known as the JukeRide, played an important role in the event, but you'll have to find out by watching the set of videos we provided below, which includes the commercial and behind-the-scenes footage. If you like what you see, rejoice; Nissan says there will be more short films like this to showcase its Nismo cars and athletes.

Daimler and Nissan to build luxury cars at new plant in Mexico

A few years back, when Daimler was looking for a partner to spread the cost of development of small cars, it agreed to collaborate with Nissan on future products, such as vehicle platforms and drivetrains. The latest development in the collaboration concerns the assembly of small luxury cars for Infiniti and Mercedes-Benz at a Nissan plant in Mexico, two unnamed sources told Reuters.
The plant in question, Aguascalientes, is a $2 billion project that will open later this year next to an existing Nissan factory. The upcoming Infiniti Q30 four-door hatchback is expected to be built there, possibly alongside the Mercedes GLA-Class, which is one of several candidates Mercedes is considering to build at this facility, Reuters reports. The GLA will debut at the Frankfurt Motor Show this month, and initial production of the model will take place in Germany. The Q30 could follow a similar path, with assembly starting at Nissan's Sunderland plant in the UK, and then expanding to Aguascalientes later on.
The underlying platform of the Q30 and GLA, codenamed New Generation Compact Car (NGCC), was developed by Daimler. The Q30 would be the first Infiniti produced under the automakers' agreement. Last year, Nissan agreed to make engines that would find their way into Mercedes and Infiniti vehicles.