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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

NHTSA opens investigation into 130k Nissan Versas for breaking springs

The National Highway Traffic Safety Administration has opened a preliminary evaluation into a suspension problem that could affect an estimated 130,000 Nissan Versas from 2008-2010. According to the government agency's documentation (here as a PDF), there have been 93 complaints of the front coil springs fracturing while driving in these vehicles. Based on reports so far, it appears to NHTSA that this problem can happen at any speed and without warning. When the spring breaks, the pieces can also puncture a tire or brake line. A preliminary evaluation sets out to investigate "the scope, frequency and safety-related consequence" of the potential problem. According to a portion of a statement from the automaker to Autoblog, "Nissan is cooperating fully to answer the agency's questions regarding this issue in a timely manner." INVESTIGATION Subject : Front Coil Spring Fracture Date Investigation Opened: MAY 13, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15019 Component(s): SUSPENSION All Products Associated with this Investigation Vehicle Make Model Model Year(s) NISSAN VERSA 2008-2010 Details Manufacturer: Nissan North America, Inc. SUMMARY: The Office of Defects Investigation (ODI) has received 93 complaints (VOQs) alleging incidents of front suspension coil spring fracture in model year (MY) 2008 through 2010 Nissan Versa passenger cars. Preliminary analysis of the complaints indicates that the coil spring failures occur without warning and can happen at any speed. One complaint (VOQ #10663102) reported the passenger-side coil spring fractured while traveling at 65 mph and caused a sudden tire failure by cutting the inner sidewall 360 degrees. Another complaint ( VOQ #10680740) reported the passenger-side coil spring fractured while traveling 40 mph and result in tire puncture and brake line failure. ODI has also received EWR field report information relating to coil spring failures in the subject vehicles. A Preliminary Evaluation has been opened to assess the scope, frequency and safety-related consequence of the alleged defect.

Recharge Wrap-up: Honda releases "Green Dealer" Guide, Tesla's China president steps down

Honda has released its "Green Dealer" Guide to the public. The guide, which is used to outline ways for Honda and Acura dealerships to be more environmentally responsible can also help other businesses take the same steps to green up their practices, save energy and even save money in the process. The guide, which ranks dealers based on a points system, provides incentive to dealerships to implement the environmentally practices, but it also helps Honda assert itself as a leader for green business. Read more at Automotive News or in the press release below. Nissan Leaf owners in the UK love their car, and aren't looking back at their fossil-fueled past. According to a survey by Nissan, 93 percent use the EV as their main family vehicle. 89 percent report saving money driving, 64 percent prefer it to driving a conventionally powered car and 95 percent would recommend the car to a friend. Most said they wouldn't go back to a gas or diesel car. One owner even gave up his Aston Martin for a second Leaf so he and his wife wouldn't argue over who got to drive the EV to work each day. That's love. Read more at Next Green Car and at Hybrid Cars. Renault has outlined its future sustainable mobility plans, including two pieces of technology going into production cars soon. Renault will put a smaller, more efficient electric motor into production, as well as a three-cylinder dual-fuel gasoline/liquid petroleum gas engine. The HYDIVU prototype will help Renault research mild hybrid technology for light commercial vehicles. The VELUD project will look into making the last mile of urban deliveries more sustainable. Renault is also testing a two-cylinder, two-stroke diesel engine for small vehicle platforms. Read more in the press release below. Tesla's China president has resigned. Veronica Wu had been in charge of the company's operations in China for the past nine months, and with her leaving the company, Tom Zhu will step into the role. Jochen Siebert of Shanghai-based JSC Automotive Consulting says that, "Tesla counts on China as one of their main drivers of growth after California, and it might have been more difficult than they thought." Tesla states it is still "confident in the Chinese market," where it has sold the Model S since April. Read more at Bloomberg.