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Will Nissan's Cummins deal upset Ram's marketing mojo? [w/poll]

Ram has used Cummins engines in its heavy duty trucks since 1989, and it is the only pickup truck brand to use products from the Indiana-based engine maker. With the announcement that the next Nissan Titan will also use a Cummins powerplant, and a Nissan spokesman having already said "We will definitely leverage the Cummins brand name," a piece in Automotive News wonders whether the deal will affect the way Ram markets its tie-up with Cummins.
The question really is, how intense is this competition? While it is the first time that trucks from two different brands have used Cummins engines, they'll be two different engines in two different kinds of trucks; Nissan is going to put a 5.0-liter turbodiesel in a non-heavy-duty Titan, Ram only uses its 6.7-liter, inline six-cylinder turbodiesel in heavy-duty offerings. The diesel that Ram will offer in its light-duty, half-ton 1500 is a 3.0-liter V6 EcoDiesel with 240 horsepower and 420 pound-feet of torque - compared to about 300 hp and 550 lb-ft expected from the Titan's Cummins - and its marketing so far has focused on the fuel economy gains.
If Nissan was going to prove its commitment to the segment, it had to do something compelling. If we're talking about sales competition between Ram and Nissan, Ram has sold 201,633 trucks as of July this year, up 24.2 percent, 31,314 of those sales coming last month; Nissan has sold 10,020 Titans through the end of July, down 21.1 percent, and just 1,168 in July itself. Nissan's new truck boss - who hopped there from Ram - said that buyers have asked for a powerful turbodiesel in something other than a heavy duty pickup, and from what we've read on various comment boards, the pickup truck crowd is excited about Nissan's move.

Nissan Shows Self-Cleaning Car Coated In Nano Paint

Washing the car is an activity like mowing the lawn that some people love and others find to be an absolute chore. For the latter group, Nissan may have an answer. Nissan is testing a nano-paint coating that could make the car wash a very infrequent place to visit. Shown on a European Note hatchback, the key is a special layer of super- hydrophobic and oleophobic material called Ultra-Ever Dry that is sprayed over the paint. It creates a protective layer between the body and environment, and it means that when dirt or water come into contact with the car, the gunk just sheets away. Nissan admits that the coating is still early in testing. The key will be if the stuff can actually last for the long term, and the company will be analyzing it over the coming months to see how it will react in different conditions. At the moment, the automaker has no plans to offer Ultra-Ever Dry as a standard feature, but it may make it available as an aftermarket addition in the future. This article originally appeared on Autoblog.com Related Gallery Clean Diesels Coming To The US Weird Car News Nissan Maintenance car cleaning

Carlos Ghosn says his family played no role in escape from Japan

Men guard a vehicle as it arrives at the home where former Nissan Chairman Carlos Ghosn is staying in Beirut, Lebanon, Thursday. / AP   BEIRUT — The family of former Nissan boss Carlos Ghosn played no role in his escape from Japan, Ghosn said in a statement on Thursday, days after his abrupt arrival in Beirut from Tokyo, where he faces trial for alleged financial misconduct. "There has been speculation in the media that my wife Carole, and other members of my family played a role in my departure from Japan. All such speculation is inaccurate and false," said the statement. "I alone arranged for my departure. My family had no role whatsoever." Sources close to Ghosn said he was prompted to flee after a recent court session in which he learned that the second of two trials would be delayed until April 2021. "They [prosecutors] said they needed another whole year to prepare for it. ... He was distressed about not being able to see or speak to his wife," one of the sources close to Ghosn said. A request to see or speak to his wife over Christmas was also denied, the sources added, part of strict conditions set on his bail. The sources said Ghosn had grown distressed that authorities were pressuring his family to draw a confession from him after his daughter and son were questioned by Japanese prosecutors in the United States in early December. Government/Legal Nissan Renault