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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

2015 Nissan Micra is your cheapest new car, Canada

Canadians looking for a brand-new car on the cheap, take note. This is the 2015 Nissan Micra, and it will arrive at dealerships this spring boasting a starting price of $9,998 Canadian dollars (circa $9,100 US), well under the $11,898 asked for a 2014 Versa Sedan.
Of course, that ultra-low asking price isn't for a fully loaded model. The Micra will arrive in the Great White North in three trims - S, SV and SR - with the buyer's choice of a five-speed manual or a four-speed automatic. A 109-horsepower, 1.6-liter four-cylinder is the sole engine choice. There will also be a number of accessory options that should allow some personalization for the small cars, with Nissan claiming that things like door handle finishers and mirror caps will be available in five different colors (plus chrome) for under $200.
"At Nissan, we understand the need in Canada for small, urban-friendly cars that are fun to drive and express their driver's personality. With Micra, we're delivering a proven global vehicle at a very attractive price - it's going to make a huge impact on the market," said Christian Meunier, the President of Nissan Canada.

Nissan applies for 'R-Hybrid' trademark, but what is it for?

Patent and trademark filings are sort of like tasseography for those of us in the auto industry. If you know where and how to look at something, there's a lot to be figured out. Take this trademark filing from Nissan - it's similar to the Pure Drive badge found on a Versa or Sentra, but the bottom half sports the phrase "R-Hybrid." This wouldn't be remarkable if the "R" in R-Hybrid weren't the same style as the "R" in the Nissan GT-R's badge, right down to the serifs.
While it's easy to see this as grasping at straws, it makes a fair degree of sense. The R35 GT-R may be a dominant performance machine, but it's been around since 2008, which is donkey years in the automotive industry. And based on the recent crop of hybridized hypercars and racecars, a hybrid GT-R doesn't seem like such a stretch.
As Car And Driver points out, figuring out that the GT-R will go hybrid isn't hard - figuring out when it will arrive, is. The buff book rightly points out that a new GT-R isn't expected until 2017, but that designing and trademarking a badge four years ahead of time is a bit odd. Car and Driver speculates that we could see a mildly hybridized R35, although the chances do seem remarkably low. Head over to C/D for a more thorough rundown on why this just might be a GT-R badge, including comparisons with other R-badged Nissans.