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Infiniti to move forward with 'Nissan-plus' strategy for its future cars

Sales at Infiniti in 2019 were down in the dumps. While the market as a whole fell 1.2%, Infiniti brand sales were down 21%. Nissan wasn’t too far behind, with its sales sliding 9.9% year-to-year. None of those numbers look great, but Nissan COO Ashwani Gupta still sees a path forward for NissanÂ’s luxury brand, Infiniti. “We will bring back Infiniti as Nissan-plus, in terms of product and technology," Gupta told Automotive News. “Infiniti will be great again.” Historically-speaking, Infiniti has been “Nissan-plus” for a long time over the years. Many vehicles in its lineup have been re-skinned versions of Nissans with some luxury thrown into the mix, and thatÂ’s not necessarily a bad thing. There have been some standouts, namely the original Q45 with its pioneering active suspension and shockingly sporty dynamics. And then there are the G coupes and sedans, vehicles that are still desirable to enthusiasts today. View 31 Photos InfinitiÂ’s current enthusiast offerings revolve around the Q50 sedan and Q60 coupe, both of which are rear-wheel-drive (or all-wheel-drive) cars with sporting intentions. ThereÂ’s no equivalent Nissan sold in America, but the Q50 is the Nissan Skyline in Japan. ItÂ’s impossible to know what the fate of these rear-drive-based cars will be, but a few possibilities lie ahead. Infiniti could really lean in to the “Nissan-plus” nomenclature and repurpose the new Altima as an Infiniti sedan. More likely, however, is a move to electrification. The Nissan IMs Concept and Infiniti Q Inspiration Concept both suggest that the company is interested in creating electric sedans. A “Nissan-plus” electric sedan sure sounds a whole lot better than a front-drive-based rebadged Nissan. InfinitiÂ’s biggest problem at this second is the lack of new product on the market. Its QX50 crossover is the most recent big redesign weÂ’ve been witness to, but it needed replacements yesterday for the QX60, Q50 and Q60 to be competitive with others in those segments. Both Lexus and Acura are outpacing Infiniti by a wide margin. The path forward as “Nissan-plus” also suggests Infiniti aims to be a premium brand, rather than a full-fledged luxury brand competing toe-to-toe with Audi, BMW and Mercedes-Benz. ThatÂ’s consistent with how the brandÂ’s cars have stacked up in recent years, even as it collaborated with Mercedes to put an Infiniti badge on the GLA crossover.

A journey to our driving future | Autoblog in Japan

TOKYO — We here at Autoblog recently went to Japan to drive cars, ride trains and talk to people about the past and future of mobility. In 1964, Japan hosted the Summer Olympics. To showcase to the world how far they had come since WWII, Japan launched its latest marvel in mobility, the Shinkansen (or as we call it, the Bullet Train). In 2020, Japan is hosting the Summer Olympics in Tokyo, and this time the nation is prepared to showcase a huge push toward autonomous cars. Green Editor John Beltz Snyder, Senior Producer Christopher McGraw and Associate Producer Alexander Malburg traveled there to get a sense of the country's transportation ecosystem with the 2020 Games on the horizon, and we filmed the experience along the way. In this series of videos, you'll see us try out car features that aren't yet available in the U.S., talk to an expert at Nissan about electric and autonomous mobility, ride the incredibly fast Shinkansen bullet train between Tokyo and Kyoto, pay homage to Soichiro Honda — and Ayrton Senna — at the Honda Collection Hall at Twin Ring Motegi, and see some beautiful and historic sites along the way. Here's what we'll be showcasing from our trip to Japan. Check back here as we update the list with links to all the videos: Driving a Subaru WRX equipped with EyeSight with Touring Assist Reviewing the 2018 Nissan Leaf on the roads of Japan Testing ProPilot Park on the Nissan Leaf Talking with Nicholas Thomas, Nissan's director of electric vehicles How to ride the Shinkansen in Japan (We love trains!) Touring the Honda Collection Hall at Twin Ring Motegi Check out the travelogue video at the top of this page for a taste of what's to come, then join us for a journey to Japan, Autoblog style. Related Video: Auto News Green Honda Nissan Subaru Green Driving Technology Autonomous Vehicles Electric Videos Original Video

Nissan to bring Friend-Me concept to Shanghai

Nissan's got a big ol' show planned for its immersive space at the 2013 Shanghai Motor Show where visitors will see, touch, hear and smell the Nissan world. Sitting among 20 offerings that include the GT-R, Quest, Murano and Teana will be the Friend-Me concept (click image above to enlarge), the first show car created with "key input" by Chinese designers at Nissan Design China in Beijing. Its USP is "Four seats, one mind connectivity" that promotes information sharing among all the occupants.
The Friend-Me has the "vibrant, young" Chinese demographic in mind, our guess being Nissan thinks there's no reason to stop the digital sharing just because you're sitting in a car. We'll find out on April 20 exactly what's being exchanged in the Friend-Me. Until then, there's a press release below with a little more info.