2014 Nissan Pathfinder Platinum on 2040-cars
2501 SE Moberly Lane, Bentonville, Arkansas, United States
Engine:3.5L V6 24V MPFI DOHC
Transmission:Automatic CVT
VIN (Vehicle Identification Number): 5N1AR2MNXEC660964
Stock Num: EC660964
Make: Nissan
Model: Pathfinder Platinum
Year: 2014
Exterior Color: Dark Slate Metallic
Options: Drive Type: FWD
Number of Doors: 4 Doors
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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep
Thu, 06 Feb 2014The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.
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