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Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas:

Nissan delays GT-R LM Nismo's return to WEC after poor Le Mans showing

After a catastrophic run at the 24 Hours of Le Mans in June and a widely publicized review of the program, Nissan is delaying the GT-R LM Nismo prototype's next showing in the World Endurance Championship season. The team will continue testing and working out the car's crippling issues. "We know people will be disappointed, but be assured that nobody is more disappointed than us," Shoichi Miyatani, the president of Nismo, said in a statement. "We are racers and we want to compete, but we also want to be competitive. That is why we have chosen to continue our test program and prepare the GT-R LM Nismo for the strong competition we face in the World Endurance Championship. When you innovate, you don't give up at the first hurdle. We are committed to overcoming this challenge." The big issue for the GT-R at Le Mans was its Energy Recovery System. Its failure meant the racer was forced to rely on engine power alone, hobbling the program significantly. "We have many areas to work on – not least ensuring that we have the best ERS option available to us. The team is pushing hard on track, in the wind tunnel and at Nismo's various facilities around the world to deliver the long list of improvements we know that we need," Ben Bowlby, Nissan LM P1 technical director, said in a statement. The GT-R was met with skepticism upon its debut, thanks to the way it eschewed the hallmarks of most successful racers. Not only was the engine in front – a rarity in the past four or so decades of prototypes – but it also sent its power to the front wheels. And it was a lot – 1,250 hp to be precise, with 700 hp coming from electric motors alone. Despite this frankly absurd output, the competition from Porsche, Audi, and Toyota easily bested the GT-R LM Nismos. Scroll down for the official press release from Nissan. Nissan to address technical issues of LM P1 car before returning to World Endurance Championship Nissan GT-R LM NISMO to remain in test program before re-joining World Endurance Championship LONDON – Nissan today announced that it will delay its return to the LM P1 class of the FIA World Endurance Championship and instead focus on technical issues that challenged its race team during the Le Mans 24 Hours. Issues with the energy recovery system (ERS) meant that Nissan had to run at the Le Mans 24 Hours on engine power alone.

Kia EV6, Nissan Frontier, Range Rover and VW Taos | Autoblog Podcast #738

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined byYahoo Finance Senior Reporter Pras Subramanian. First, they discuss the cars they've been driving, including the Kia EV6, Nissan Frontier, Land Rover Range Rover and Volkswagen Taos. Then they discuss the state of certain brands like Bentley, Ferrari and Polestar. They also talk about the most recent quarterly sales updates, including what's going on with Tesla in China. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #738 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: 2022 Kia EV6 2022 Nissan Frontier 2022 Land Rover Range Rover 2022 Volkswagen Taos The state of Bentley, Ferrari and Polestar Q2 sales trends Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: 2022 Kia EV6 walkaround at the 2021 Chicago Auto Show