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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Ghosn: Low oil prices won't hurt EVs much

Carlos Ghosn might be the most unflappable automotive CEO around. Despite lower gas prices and signs that these prices do impact green vehicle sales, the CEO of the Renault-Nissan Alliance was at the World Economic Forum in Davos, Switzerland this weekend saying that people will continue to buy electric vehicles. "I don't think it is going to be slowing down," he said. "The people who are buying mainly for economic reasons may be deterred from it, but you have plenty of consumers buying EV for other reasons. On top of this, even though the price of oil is unpredictable – nobody has predicted last year that we would be at this level of oil price today and nobody knows where oil price will be next year or two years down the road – but what is predictable is that the regulation on emissions is going to get tougher in the various markets where we are present. So, our EV strategy is here not only to face too much dependence on oil or the cost of oil, but also to allow us to meet the very stringent regulations on emissions that are happening and will be happening in the future. So I can bet you that more and more car makers are coming to EVs and they're going to continue to build and sell EVs, even though the price of oil is coming down." The bit about oil prices and electric vehicles starts at 1:35 into the video. News Source: Nissan via YouTube Green Nissan Renault Emissions Gas Prices Electric Videos oil prices

Nissan battery breakthrough to double Leaf EV range within a few years

The Tesla Model S might be the headline-grabber of the electric vehicle world, but the Nissan Leaf is the segment's secret star. With over 130,000 sold worldwide since its introduction and record US sales in 2014, the little hatchback has helped its parents at the Renault-Nissan Alliance to sell over 200,000 EVs since 2010. With that much success in the EV business, there's no reason for the automaker to stop now, and according to CEO Carlos Ghosn a huge technological breakthrough is on the way to make plug-ins an attractive choice for more drivers than ever before. In an interview on Japanese TV, Ghosn confirmed that Nissan has a new battery that could allow for over 400 kilometers (249 miles) of range. New batteries could "very soon take the issue of range off of the table." – Jeff Kuhlman Ghosn was tight-lipped on the details of the tech, but Daily Kanban dug deeper. An unnamed Nissan engineer confirmed that the roughly 250-mile range would be for a Leaf-sized vehicle – a massive leap over the hatchback's current EPA-rated max of 84 miles or 124 miles in Europe. The battery reportedly offers twice the capacity, while bringing weight and costs down compared to the present version. "Commercial applications could be no more than one model cycle away," said the anonymous worker, making the innovation sound even more tantalizing. Lending even more credence to this major battery innovation, Nissan spokesperson Jeff Kuhlman told Daily Kanban: "We continue our R&D efforts because we believe that we can do more with battery electric, and very soon take the issue of range off of the table." Renault-Nissan is betting a huge portion of its chips on the future of battery electric vehicles. The company even tried stuffing a 48-kilowatt hour pack into a Leaf for an event in Spain last year. While not its primary focus, the automaker is hedging its bets slightly by working with Daimler and Ford on fuel cell innovations, as well.