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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nissan says Leaf battery packs are nearly bulletproof

Like the old 1970s Schoolhouse Rock song (and an early-90s remake from hip-hop artists De La Soul), three, indeed, is the magic number. That's how many Nissan Leaf batteries have conked out in Europe during the past four-plus years. Out of about 35,000. I'd hate to be a member of that unlucky trio. The Japanese automaker says it has shut up the naysayers who once crowed that electric motors may be less reliable than gas- or diesel-powered engines. Nissan has done so by maintaining a 99.99 percent "battery success rate" in Europe. With only an on-board charger, inverter and motor, the Leaf's electric motor costs 40 percent less to maintain that gas- or diesel-powered engines. Nissan does seem to be getting more converts across the Pond. Nissan boosted European sales of the Leaf by about 33 percent last year to more than 15,000 units. Meanwhile, here in the States, sales jumped 34 percent last year to more than 30,000 vehicles, though early 2015 sales appear to be down as lower gas prices are leading American car shoppers to larger, more gas-swilling vehicles. Still, Nissan recently said it surpassed sales of 75,000 units in the US and we expect the March sales numbers to show that the Leaf has become the top-selling plug-in vehicle in US history. Take a look at Nissan Europe's press release below. Related Videos: Nissan LEAF battery reliably outperforms cynics, critics and alternatives Five years on, Nissan reports 99.99% battery success rate across Europe More reliable than a petrol or diesel engine, according to industry averages Nissan LEAF is the world's best-selling all-electric car, with over 165,000 sold globally Rolle, Switzerland, 23 March 2015: Five years and more than 35,000 European sales since the launch of its all-electric LEAF, proprietary data released by Nissan for the first time shows that 99.99 percent of its battery units remain entirely fit for purpose. The failure rate of the battery power unit is less than 0.01 percent - or just three units in total - a fraction of the equivalent industry-wide? figure for defects affecting traditional combustion engines. To prove the long-term reliability of the battery technology, Nissan tracked down a rather infamous early model, whose owner is still enjoying fault-free motoring in her LEAF three years on: http://youtu.be/6V1bJJwJhEg Electric vehicle advocate and presenter of online TV channel Fully Charged, Robert Llewellyn commented: "This comes as no surprise.

Nissan Truck-a-Palooza | Autoblog Podcast #483

Episode #483 of the Autoblog Podcast is here. This week, Dan Roth, Alex Kierstein, and Michael Austin talk about the jam-packed Autoblog Garage, Alex Kierstein's time with several new Nissan trucks including the 2017 Armada, and we wrap it up trying to spend your money. Check it out! Check out the rundown with times for topics, and thanks for listening! Autoblog Podcast #483 The video meant to be presented here is no longer available. Sorry for the inconvenience. Topics 2017 Nissan Armada In The Autoblog Garage 2016 Audi R8 V10 Plus 2016 Jaguar XJR 2016 Jaguar XE Diesel 2016 Jaguar F-Pace 2016 Chevrolet Cruze Premier 2016 Kia Sedona SXL 2017 Mitsubishi Mirage GT Hosts: Dan Roth, Michael Austin, Alex Kierstein Rundown Intro & Garage - 00:00 Nissan Trucks - 19:39 Q&A - 29:38 Total Duration: 40:19 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show in iTunes Podcasts Audi Jaguar Mitsubishi Nissan