2012 Nissan Pathfinder S on 2040-cars

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Nissan's dismal 2019: Where does Japan's struggling brand go from here?

Auto sales have gradually slowed from their peak during the boom years that followed the global recession, but Nissan's rapid decline stood out even in a year when few high-volume manufacturers had much to be excited about.  Of the "Japanese 3," Nissan's 2019 performance was by far the most troubling. Through November, when the company last posted its global sales figures, its volumes were down 8 percent compared to 2019. Here in the United States, its full-year numbers were down 9.9% in an industry that slid just a hair more than 2 percent overall.  Meanwhile, Honda managed a slight increase in U.S. sales (0.2%) and Toyota, much like the industry in general, finished the year down approximately 2%. Like Nissan, Honda and Toyota have remained committed to cars — including compact and midsize sedans — and have a comprehensive portfolio of offerings in the key SUV and crossover segments.   On paper, Nissan's lineup checks all the right boxes. From the subcompact Kicks up to the Armada, it has something for sale in virtually every possible nook and cranny of the people-mover segment, but almost all of these trucks (and trucklets) took a beating in 2019. Only the baby Kicks managed to improve on its 2018 sales, which isn't saying a whole lot, considering it was barely sold in 2018 to begin with.  In fact, the bonus volume contributed by Kicks helps obscure just how poorly some of Nissan's key offerings performed last year. Combined Rogue and Rogue Sport sales slid 15%; Murano was down more than 18%; the Pathfinder and Armada managed to pace the general industry, dropping 2.8 and 1.9%, respectively, but the astute reader will note at this point that we've yet to single out any bright spots. The news was even worse on the truck side. Frontier was down 9.1%. Titan? Down 37.5%. Crossovers and SUVs are selling. Trucks, even from import brands, are also selling. Toyota's mid-size Tacoma was up in 2019; both it and the full-size Tundra still more than tripled the volume of their Nissan competitors. Further muddying the waters, Honda managed its year-over-year volume increase without selling a full-sized pickup at all.  What, then, is Nissan's problem? To borrow an oft-used phrase, "It's the product, stupid." The most striking evidence of this issue is the Rogue, which competes in the compact crossover segment — a collection of vehicles that essentially sell themselves.

Driving an EV cross-country, planting trees in all 48 states

National Drive Electric Week kicks off on September 12, but Brian Kent is starting his celebration early in an incredibly green way. On August 24, he sets off in his Nissan Leaf from Albion, NY, on an odyssey to visit the 48 contiguous US states and plant a tree in each one. Along the way, he's stopping off for the EV festival's party in Jeffersontown, KY. Kent calls the 26,000-mile drive the Negative Carbon US Road Trip because in 40 years those 48 trees should trap about 10 times more CO2 than his Leaf produces on the journey. He's sponsored by Kampgrounds of America, and this modern Johnny Appleseed is sowing the plants at some of its 485 sites around North America. National Drive Electric Week currently has 146 events scheduled for this year, including several in Canada and one in Hong Kong. The annual celebration aims to get people interested in plug-in vehicles. One of the gatherings last year even had the world's largest ever parade of EVs, but the record was unofficially broken in Berlin this spring. Will we get a new record next month? Just in Time for National Drive Electric Week: A Cross-Country Trip to Raise Awareness of Plug-In Vehicles Brian Kent will log 26,000 miles in his electric car, planting one tree in 48 states along the way San Francisco, Calif., Aug. 18, 2015—Brian Kent, set to embark upon a cross-country trek in his electric car on Aug. 24, will participate in National Drive Electric Week by routing his 48-state, gasoline-free tour through the EV celebration's event in Jeffersontown, KY. Kent plans to launch his 26,000-mile journey from his home in Albion, NY, charging his Nissan LEAF in city centers and campgrounds alike and planting a tree in each state for his first annual Negative Carbon U.S. Road Trip. He will blog along the way. Volunteers and other plug-in vehicle supporters in more than 130 cities from Hilo, HI to South Portland, ME will stage ride-and-drives and related activities during National Drive Electric Week, Sept. 12-20, for the same reason that Kent is hitting the road: to raise awareness of plug-ins. "My goals are consistent with those of National Drive Electric Week," said the freelance writer. "Misperceptions are rife.

Nissan Altima and Sentra to get Murano-inspired design redo

The Nissan Altima and Sentra sedans are both very competent, economical, comfortable and well-equipped ways of getting from A to B. They're also both decidedly boring to look at, which is not a good trait in their increasingly style-driven segments.
To rectify this, Nissan is planning design overhauls for its mainstream, with the Sentra adopting the sportier, Euro-style looks of the Pulsar, according to The Car Connection. While that (sadly) won't mean the five-door Pulsar will come to the US market, fitting the European stylings to the Sentra should go a long way towards broadening the car's appeal.
That parcel of information comes from Nissan design boss Shiro Nakamura, who spoke to The Car Connection at last week's Paris Motor Show.