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Ghosn orders Nissan USA to double sales by 2017

Nissan CEO Carlos Ghosn has just one teensy-weensy request for its United States arm: Double your sales by 2017.
"China was not our biggest, I would say, disappointment. It was mainly the United States. We were expecting a strong year in the United States. It didn't happen," Ghosn said, speaking at a conference after announcing Nissan's 2012 fiscal results, Automotive News reports. Because of this, Ghosn has ordered his US executives to iron out the problems that affected new vehicle launches and to strengthen the company's dealer network.
In 2012, Nissan's US sales rose to 1.1 million units - a five-percent increase, and a record, at that. But the company's overall market share fell from 8.2 percent to 7.7 percent, putting the company further away from its goal of having a 10-percent stake overall.

2014 Rogue kicks off production as 10,000,000th Nissan built in Tennessee

News comes across our desks all the time of one manufacturer marking some milestone or another. But Nissan has just announced a double-whammy: Not only has Nissan's assembly plant in Smyrna, TN, just built its ten-millionth vehicle, but that ten-millionth vehicle just so happened to be the first Nissan Rogue to be built in the United States.
The milestone arrives after over three decades of production that has included such nameplates as the Sentra, Altima, Maxima, Leaf, Pathfinder, Infiniti QX60, Xterra, Frontier, and now the Rogue. The latter crossover has swelled into Nissan's second best-selling vehicle, with demand growing by nearly 50 percent from 2010 to 2012. Now redesigned for 2014 and built locally, Nissan is evidently banking on demand continuing to rise.

Nissan sees old Leaf batteries working for stationary energy

Nissan will start working with a Silicon Valley-based company to further explore creating a market in which old Leaf electric-vehicle batteries can be reused for stationary energy storage. In fact, the Japanese automaker will deploy its first network of old Leaf batteries for electricity storage at one lucky Nissan facility this summer. No, we don't know where that facility is either. The Santa Clara, CA-based Green Charge Networks will be a partner in the project. The concept of the "second-life" lithium-ion battery program involves finding ways to reuse batteries that have outserved their usefulness providing power to Leaf EVs. In this project's case, "multiple" Leaf batteries will be linked to provide power during mid-day peak energy demand, when electricity is at its most expensive. Nissan's done these kind of things before, although, as is the case here, they've always been pilot projects. In fact, the Nissan 4R ("Reuse, Resell, Refabricate and Recycle") team that's working with Green Charge Network is actually a joint-venture Nissan formed with Sumitomo Corp. in 2010. Since then, Nissan has sold more than 178,000 Leaf EVs, giving the company a solid inventory of older lithium-ion batteries to work with in the coming years. Take a look at Nissan's press release below. Nissan and 4R Energy partner with Green Charge Networks for commercial energy storage featuring second-life electric vehicle batteries Partnership enables commercial use of second-life lithium-ion vehicle batteries SANTA CLARA, Calif. – Nissan Motor Company and Green Charge Networks, the largest provider of commercial energy storage, have joined forces to deploy second-life lithium-ion vehicle batteries for stationary commercial energy storage in the U.S. and international markets. With more than 178,000 sales since its launch in late 2010, Nissan LEAF is the world's top-selling electric vehicle. As part of the company's commitment to sustainability and reducing greenhouse gas emissions, Nissan has conducted multiple research projects in Japan, the U.S. and Europe to use LEAF batteries outside the vehicle through 4R Energy, a joint-venture with Sumitomo Corp. formed in 2010. In a new stationary storage application powered by Green Charge's intelligent software and Power Efficiency Agreement™, the second-life energy storage unit has a cost advantage over traditional units, opening up new markets where incentive programs are currently not offered.