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2016 Nissan Sentra to get heavy restyle
Mon, Jun 15 2015Nissan is having a banner year when it comes to launching updated products in 2015. The latest Maxima is already on sale in showrooms, and the next-gen Titan joins it later. Refreshes for the Sentra (2014 model year pictured above) and Altima are also on the way, and the changes are likely to be significant to stay competitive in the compact sedan segment. "It will be an incredibly freshened Sentra," Fred Diaz, Nissan Senior Vice President of Sales and Marketing in the US, said to Automotive News. The big changes reportedly include a thorough restyling and some new tech. Nissan North America Director of Product Communications Dan Bedore confirmed to Autoblog the company will launch refreshes to the Sentra and Altima "later this year" but wouldn't give a more precise timeline or other details about them. However, rumors about the restyling are already out there, and Sentra's overhaul reportedly takes inspiration from the Pulsar in Europe. That might mean a move to Nissan's pointed, V-shaped grille and more aggressive, angular headlights with better-integrated LED running lights than the current design. Meanwhile, the Altima's update potentially borrows cues from the Murano and Maxima and could see improved fuel economy. This comprehensive restyling comes despite Nissan already having a major success in the US with the current Sentra. Volume this year is up 15.5 percent through May with 88,701 sales. Also, the sedan had its best numbers in the past 25 years in 2014 with 183,268 of them sold, according to Automotive News. Related Video:
Infiniti will move back to Japan from Hong Kong in 2020
Wed, May 29 2019BEIJING – Nissan's premium brand Infiniti is relocating its headquarters back to Japan from Hong Kong, its home since 2012, to create "more operational efficiencies" with its parent company, according to a document seen by Reuters on Wednesday. The move planned for mid-2020, and expected to be publicly announced later on Wednesday, will help the Japanese automaker cut costs amid a slump in its global earnings in the year ended March 31. "The relocation will further integrate (Infiniti) with global design, research and development and manufacturing functions based in Japan," Nissan said in the statement, adding that Infiniti would continue to "operate independently". The move also was "crucial" for Nissan to follow through on its strategy to electrify the Infiniti lineup, the document said, with plans for every premium model launched from 2021 to be either all-electric or "e-Power" hybrid. A Nissan official, speaking on condition of anonymity, said that while there was a "fair amount of platform and other base technology sharing" between Infiniti and the main volume brand Nissan, "there could be more". Nissan's global operating profit plunged 45% in the last fiscal year and would likely drop another 28% to "rock bottom" in the current one, according to company filings earlier this month. Infiniti's move back to Japan will reverse a decision made under ousted leader Carlos Ghosn to dilute the premium brand's Japanese origins in order to foster a more global image. Its Hong Kong headquarters has about 180 employees who were told about the move back to Yokohama earlier on Wednesday, according to the Nissan official. The Hong Kong headquarters and the global image it was intended to promote were seen as critical for Infiniti to make inroads in China, where being Japanese can sometimes be a handicap because of historical animosities. In 2012, Infiniti and other Japanese brands took a battering in the wake of diplomatic spats over disputed islets known as Diaoyu in China and Senkaku in Japan. Since then, Japan's bilateral relationship with China has steadily improved and Japanese automakers including Nissan and Toyota are seeing their businesses expand, even as China's overall auto market has slumped over the past year. (Reporting by Norihiko Shirouzu; Editing by Stephen Coates)
Nissan applies for 'R-Hybrid' trademark, but what is it for?
Wed, 28 Aug 2013Patent and trademark filings are sort of like tasseography for those of us in the auto industry. If you know where and how to look at something, there's a lot to be figured out. Take this trademark filing from Nissan - it's similar to the Pure Drive badge found on a Versa or Sentra, but the bottom half sports the phrase "R-Hybrid." This wouldn't be remarkable if the "R" in R-Hybrid weren't the same style as the "R" in the Nissan GT-R's badge, right down to the serifs.
While it's easy to see this as grasping at straws, it makes a fair degree of sense. The R35 GT-R may be a dominant performance machine, but it's been around since 2008, which is donkey years in the automotive industry. And based on the recent crop of hybridized hypercars and racecars, a hybrid GT-R doesn't seem like such a stretch.
As Car And Driver points out, figuring out that the GT-R will go hybrid isn't hard - figuring out when it will arrive, is. The buff book rightly points out that a new GT-R isn't expected until 2017, but that designing and trademarking a badge four years ahead of time is a bit odd. Car and Driver speculates that we could see a mildly hybridized R35, although the chances do seem remarkably low. Head over to C/D for a more thorough rundown on why this just might be a GT-R badge, including comparisons with other R-badged Nissans.

