1997 Nissan Pathfinder Le Sport Utility 4-door 3.3l on 2040-cars

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Nissan's dismal 2019: Where does Japan's struggling brand go from here?

Auto sales have gradually slowed from their peak during the boom years that followed the global recession, but Nissan's rapid decline stood out even in a year when few high-volume manufacturers had much to be excited about.  Of the "Japanese 3," Nissan's 2019 performance was by far the most troubling. Through November, when the company last posted its global sales figures, its volumes were down 8 percent compared to 2019. Here in the United States, its full-year numbers were down 9.9% in an industry that slid just a hair more than 2 percent overall.  Meanwhile, Honda managed a slight increase in U.S. sales (0.2%) and Toyota, much like the industry in general, finished the year down approximately 2%. Like Nissan, Honda and Toyota have remained committed to cars — including compact and midsize sedans — and have a comprehensive portfolio of offerings in the key SUV and crossover segments.   On paper, Nissan's lineup checks all the right boxes. From the subcompact Kicks up to the Armada, it has something for sale in virtually every possible nook and cranny of the people-mover segment, but almost all of these trucks (and trucklets) took a beating in 2019. Only the baby Kicks managed to improve on its 2018 sales, which isn't saying a whole lot, considering it was barely sold in 2018 to begin with.  In fact, the bonus volume contributed by Kicks helps obscure just how poorly some of Nissan's key offerings performed last year. Combined Rogue and Rogue Sport sales slid 15%; Murano was down more than 18%; the Pathfinder and Armada managed to pace the general industry, dropping 2.8 and 1.9%, respectively, but the astute reader will note at this point that we've yet to single out any bright spots. The news was even worse on the truck side. Frontier was down 9.1%. Titan? Down 37.5%. Crossovers and SUVs are selling. Trucks, even from import brands, are also selling. Toyota's mid-size Tacoma was up in 2019; both it and the full-size Tundra still more than tripled the volume of their Nissan competitors. Further muddying the waters, Honda managed its year-over-year volume increase without selling a full-sized pickup at all.  What, then, is Nissan's problem? To borrow an oft-used phrase, "It's the product, stupid." The most striking evidence of this issue is the Rogue, which competes in the compact crossover segment — a collection of vehicles that essentially sell themselves.

Nissan helping Mexican dealers crack US market

Nissan may not be the top seller or even the top import brand in the United States... but it is in Mexico. South of the border, Nissan accounted for over 26 percent of new cars sold last year, and it's not only applying some of the same lessons it learned on its way to the top of Mexican market to the US – it's bringing in some of the same dealers. In an effort to increase its market share particularly in southern states with large Hispanic communities like California and Texas, Nissan is helping some of its largest dealer groups in Mexico buy up American dealerships, according to a report from Automotive News. Among those Nissan dealers in Mexico expanding into the US market are Grupo Autofin Mexico (which owns 60 locations, including three Nissan dealers in Orange Country), Grupo Autocom (which controls 17 Nissan, Infiniti and Renault locations in Mexico and now owns one Infiniti and four Nissan dealers in the San Francisco bay area) and Automotores Soni SA de CV (one of Mexico's largest dealer groups which recently took over two locations in Houston). Aside from encouraging these and other Mexican dealer groups – many of which have longstanding ties to the Renault-Nissan Alliance and its brands – to break into the US market, Nissan has been using its right of first refusal to offer dealerships going up for sale in the US to its Mexican dealers before American ones. There has yet to be any outcry from Nissan dealers in the US, though. The effort, lead by Nissan's North American chief Jose Munoz (who used to run the Mexican division), is part of the company's drive to increase its market share in the US from 7.7 percent currently to 10 percent by 2017. And the know-how of these Mexican dealership groups forms part of that strategy. But Nissan hopes to tap more than just their experience to drive an increase in sales. The Japanese automaker is also targeting the Hispanic market within the United States, offering Spanish-speaking Americans service in their own language with the benefit of a common cultural background. According to AN, Nissan has already surpassed Honda to become the No. 2 import brand among Hispanic customers in America, accounting for some 32 percent of the company's growth last year. News Source: Automotive News - sub. req.Image Credit: Nissan Nissan Car Dealers Mexico

Nissan rolls out updated Juke-R 2.0 at Goodwood

If you thought the original Nissan Juke-R was badass, just check out this latest version. Called the Juke-R 2.0, it's making its debut as promised this weekend at the Goodwood Festival of Speed, packing a series of upgrades to make it even more potent than the original version. And not the least of those is a new, 600-horsepower engine. For those who don't recall, Nissan first launched the Juke-R four years ago – the year after the production Juke first hit the market. The idea was to cross-breed the little crossover with a GT-R and create what was billed as the world's first crossover supercar. Version 2.0 takes the idea even further. In place of the 545-horsepower twin-turbo V6 from the GT-R available at the time it was built, the Juke-R 2.0 packs the upgraded 600-horsepower engine from the GT-R Nismo. It also incorporates the enhancements applied to the facelifted Juke revealed last year, including its revised lighting and bodywork. Only the Juke-R 2.0 also features entirely new bumpers front and rear, wheel arches, side sills, and more, all crafted from carbon fiber and coated in matte black. Nissan isn't saying exactly what she'll do. Considering, however, that the existing version could sprint from a standstill to 60 in three seconds flat, the added power could only make it even quicker. Le Mans driver Jann Mardenborough will be driving up the hill at Goodwood, and we doubt it'll take him much time at all to reach the top. THE NISSAN JUKE-R GETS AN EXCITING UPGRADE - INTRODUCING THE JUKE-R 2.0 - Nissan upgrades its legendary original Juke-R Crossover supercar - The Juke-R 2.0 concept makes its global dynamic debut at Goodwood Festival of Speed (26-28 June in the UK) - Drawing on impressive performance from the GT-R, the Juke-R 2.0 will reach 600bhp - LM P1 driver and GT Academy winner Jann Mardenborough to showcase the Juke-R 2.0 up the famous Goodwood hill - Launched this Summer to kick start the fifth anniversary of the Nissan Juke The birth of the Nissan Juke-R set a benchmark in 2011 as the world's first Crossover supercar, marrying Nissan's innovative Juke with the engine and running gear from the legendary Nissan GT-R - the brand's flagship sportscar. Now four years on, Juke-R has been given an exciting upgrade to reflect the latest model of the Juke coupled with even more power and bolder styling - welcome the Juke-R 2.0.