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Nissan teases next-gen Titan in 'Truckumentary'

The Nissan Titan has grown long in the tooth over its decade on the market, especially against major competitors on the truck scene like the latest Ford F-150. Not for long, though, because the next-generation Titan is expected to debut at the upcoming auto show in Detroit in January. Ahead of that big unveiling, the Japanese brand is launching what it calls the Nissan Titan Truckumentary, a series of videos delving into what it takes to engineer a fullsize pickup. The first teaser clip is already online and shows the next-gen Titan wearing camouflage amidst engineering snippets. Hopefully, future releases starting in mid-December will give an even better look. Until now, Nissan has kept Titan development a guarded secret, but it did reveal that a 5.0-liter diesel V8 from Cummins with claims of over-300 horsepower and around 550 pound-feet of torque will be part of the powertrain range. The truck was has also been rumored to offer a wider range of models than before, including the possibility of a regular cab version and a V6 engine option. Earlier spy shots have given an even clearer view than this video, showing a pickup with headlights pushed out to the corners. Check out the video above to hear what Nissan engineers have to say about developing the new Titan, and read below for the automaker's announcement of the Truckumentary series. "Nissan Titan Truckumentary" tells story of next-generation pickup truck development NASHVILLE, Tenn. – To celebrate the launch of the next-generation Titan, Nissan will be telling the story of its upcoming full-size pickup's development via a series of short videos under the "Nissan Titan Truckumentary" banner. A teaser of this video series was issued today along with an introductory letter to the series from Nissan North America's Director of Product Planning for trucks and SUVs and Chief Product Specialist for the next-generation Titan, Rich Miller. "The 'Truckumentary' is not meant to be the all-encompassing last word on Titan," said Miller. "Rather it's the continuing story of the vehicle's evolution, accompanied by a close look at the American-based team that is bringing this all-new truck to market." The series will launch in mid-December with more than a dozen videos coming throughout the next calendar year. About Nissan North America In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing.

Nissan GT-R takes a bloody whack at supercar rivals in fake ads

A big part of what makes a supercar super is how it makes you feel, but the performance stats and bragging rights are undeniably a big part of the equation as well. Which means you can't ignore the fact that, even with its price ever escalating, the Nissan GT-R makes minced meat out of European exotics costing twice or three times as much.
That's the inspiration for this trio of fake ads from photographer Tim Kent. In this mock campaign, Kent has depicted the GT-R as a butcher's knife and the European exotics as pieces of slaughtered meat. Ferrari is symbolized by a package of horse meat, Porsche by a pack of sausages and Lamborghini as a pair of, um... "prairie oysters".
Of course the ads are never going to run anywhere, and if you're squeamish (or vegetarian) we wouldn't suggest looking at them in close proximity to your lunch. But we have to admit they're creative, and effective.

Nissan expands, shrinks Leaf recall for missing weld points

Chalk this one up to the quirks of the English language. The other day, we had a post on the recall of a small number of 2014 Nissan Leaf EVs that were missing weld spots. The official bulletin from the National Highway Traffic Safety Administration said that "any vehicle missing welds will be replaced, free of charge." We read that as saying that the welds would be replaced, but in fact it's the cars themselves that will be swapped out. NHTSA said that 211 Leafs were potentially involved in this recall, but we heard from Brian Brockman, Nissan's senior manager of corporate communications, that Nissan is actually looking at, "approximately 276" vehicles. More importantly, Brockman clarified that, "If a vehicle is found to be missing the welds, the entire vehicle will be replaced." NHTSA documents on Inside EVs show that Nissan expects just 0.65 percent of those Leafs will need to be replaced. Brockman wouldn't say exactly how many cars Nissan thinks are affected, but 0.65 percent of 276 is just 1.8 vehicles. Brockman did say that, "you'd be correct to say that we expect the number to be very low." Read Nissan's full statement below. Nissan is conducting a Voluntary Recall Campaign on approximately 276 MY2014 LEAF vehicles to inspect the front member assembly welds. Due to an isolated supplier process error that has been corrected, a small number of vehicles within a subset of MY2014 LEAF vehicles manufactured during a two-week period may have front frame member assembly components that were not welded to proper specification. This can affect crash performance. Within the next few weeks, affected LEAF owners will be asked to bring their vehicle to a certified Nissan LEAF dealer for an inspection. If the vehicle is determined to be affected, Nissan will provide owners with a brand new replacement vehicle at no additional cost. A loaner vehicle will be provided during the vehicle exchange process. It is anticipated that only a handful of retailed vehicles are affected by the weld issue and require vehicle replacement. Nissan is committed to a high level of customer service and satisfaction and is working with its dealers to provide an outstanding ownership experience to Nissan LEAF owners.