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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

'Nothing is blocking' Nissan alliance talks, says Renault chairman

TOKYO — Nothing is blocking discussions between Nissan and Renault over the future of their alliance and the two companies will have "important talks" on Tuesday and Wednesday, the French automaker's chairman said in Tokyo. Speaking at an event on Tuesday, Renault SA chairman Jean-Dominique Senard touted the Franco-Japanese alliance, which has been discussing ways to revamp the relationship. The companies had initially set Tuesday as a deadline to hammer out a deal. However, the discussions have taken longer than originally expected due to Nissan's concerns about how its intellectual property rights can be protected as Renault forges new ties with China's Geely, sources have told Reuters. Renault last week unveiled a sweeping overhaul of its businesses, saying it would set up a joint venture with Geely for gasoline engines and hybrid technology and spin off its electric vehicles unit next year. It wants Nissan to invest in the new electric unit. The companies are also renegotiating their equity ties, which currently see Renault owning a controlling 43% of Nissan and the Japanese company holding only a 15% non-voting stake in Renault. "Nothing is blocking" the discussions, he told reporters after the event, declining to say when the alliance members would reach a deal and adding "you will be informed on time." "As the chairman of this alliance, I've never lived such a warm atmosphere within the alliance and this bodes well for the future."   Green Mitsubishi Nissan Renault

'Charge lock' on Nissan Leaf doesn't actually prevent cable theft

Is it a feature or a bug? According to AutoblogGreen reader Francois Viau, the locking mechanism that holds the 110V trickle charge cable to his Nissan Leaf is too weak, and that's a problem. That's because while he thought the cable was locked to his car during a charge session at work, someone stole the cable, and it cost him $2,200 to replace it (in Canadian dollars, from the Nissan dealer). To see just how easy it is to unlock the mechanism, Viau had a "small assistant" jimmy it open with a plastic comb on video (watch it below). "The charge lock feature on Nissan Leaf is not intended to prevent theft of the charging cordset." – Brian Brockman We wondered if this was a common problem and, through the magic of Facebook, we had AutoblogGreen reader Phil Tipper try it out on his 2013 SL Leaf. He said he used an insulated handle flat screwdriver and was not able to defeat the lock. "I admit that I didn't want to force the mechanism for fear of breaking it, it didn't look like that kid used much force at all," he said. "Maybe this guy's mechanism was damaged in the theft and now it's very easy to trip the lock out of the way." Fifty percent of a sample size of two isn't a reliable metric, but if you're worried about locking your cable in place, you can see some of Viau's anti-theft solutions here (in French, with pictures). Turns out, though, that the white plastic bit that prevents the cable handle from working during a charge isn't really an anti-theft device. Brian Brockman, senior manager of corporate communications for Nissan North America, told AutoblogGreen that, "The charge lock feature on Nissan Leaf is not intended to prevent theft of the charging cordset. It is designed to discourage someone from unplugging the vehicle while a charging session is in progress. The trickle charge cable features a small hole in the release button to allow the owner to insert a lock to reduce the chance of theft." So, now you know. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.