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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Japan may aid carmakers facing U.S. tariff threat

TOKYO — Japan is considering giving carmakers fiscal support including tax breaks to offset the impact from trade frictions with the United States and a sales-tax hike planned for next year, government sources told Reuters on Wednesday. Going into a second round of trade talks with the United States on Sept. 21, Japan is hoping to avert steep tariffs on its car exports and fend off U.S. demands for a bilateral free trade agreement that could put it under pressure to open politically sensitive markets, like agriculture. "If the trade talks pile pressure on Japan's car exports, we would need to consider measures to support the auto industry," a ruling party official said on condition of anonymity because of sensitivity of the matter. The auto industry accounts for about 20 percent of Japan's overall output and around 60-70 percent of the country's trade surplus with the United States, making it vulnerable to U.S. action against Japanese exports. Japan's biggest automakers and components suppliers fear they could take a significant hit if Washington follows through on proposals to hike tariffs on autos and auto parts to 25 percent. Policymakers also worry that an increase in the sales tax from 8 percent to 10 percent planned for October 2019, could cause a slump in sales of big-ticket items such as cars and home. Prime Minister Shinzo Abe has twice postponed the tax hike after the last increase from 5 percent in 2014 dealt a blow to private consumption, which accounts for about 60 percent of the economy. To prevent a pullback in demand after the tax hike, the government may consider large fiscal spending later when it draws up its budget for next year, government sources said. "One option may be to greatly reduce or abolish the automobile purchase tax," one of the government sources said. The government is also considering cuts in the automobile tax and automobile weight tax to help car buyers, the source added. Reporting by Izumi Nakagawa and Tetsushi KajimotoRelated Video: Image Credit: Getty Government/Legal Isuzu Mazda Mitsubishi Nissan Subaru Suzuki Toyota Trump Trump tariffs trade

Renault, Nissan, Mitsubishi announce 35 new EVs by 2030

Renault, Nissan and Mitsubishi are going all-in on EVs. The trio announced plans to release 35 new electric models globally by 2030, ranging from Japan-only kei cars to commercial vehicles, and they sketched out plans to develop next-generation solid-state batteries. The three carmakers will leverage the benefits of economies of scale to keep development and production costs in check. Many of the Alliance's models already ride on a common platform; the Nissan Sentra shares its bones with the third-generation Renault Scenic. Looking ahead, the plan is to build 80% of the cars in the group's global portfolio on common architectures. Renault, Nissan and Mitsubishi are massive companies with a wide lineup of models, so there is no one-size-fits-all solution. Instead, the strategy focuses on five basic modular platforms. CMF-AEV will be for so-called affordable electric cars. KEI-EV will be primarily for kei cars, LCV will underpin commercial vehicles, and CMF-EV was designed to underpin mainstream models including the Ariya. Finally, the CMF-BEV platform will underpin about 250,000 electric cars annually starting in 2024. These include the production version of the retro-styled 5 Prototype introduced in January 2021, at least one car assigned to the Alpine brand, and a replacement for the Micra (previewed above) that will be engineered and built by Renault. Most of these cars will be equipped with a lithium-ion battery pack; that's likely going to remain the best way to power an electric car in the coming years. However, Nissan has been tasked with developing solid-state battery technology that promises to greatly reduce charging times. A solid state battery is tentatively scheduled to enter production by the middle of 2028, though it's too early to tell which model(s) will inaugurate it. Digital services will play a significant role in the Alliance's future lineup as well. By 2026, Renault, Nissan and Mitsubishi plan to connect 25 million cars to their cloud and over 10 million vehicles fitted with "autonomous driving systems" (a vague term that wasn't defined). All told, these investments will cost the group at least ˆ23 billion (around $26 billion at the current conversion rate) in the next five years. What does this mean for America?