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Datsun's lackluster initial sales fall below Tata Nano

When Tata introduced the Nano back in 2008, everyone was amazed at how cheap it was. They called it a game changer, but no game was changed. In fact, it took Tata five years to sell the 250,000 units it had the capacity to build in a single year. As it turns out, even buyers in what economists call "developing markets" like India aren't necessarily interested in buying an ultra-cheap automobile. And now it appears that Nissan may be falling into the same trap.
A little over a year ago, Nissan revived its old moniker Datsun to serve as a budget brand - similar to what ally Renault did with Dacia. Its lineup (consisting of models like the Go hatchback, Go+ minivan, On-Do sedan and Mi-Do hatch) is largely based on old architecture, packaged with little more than basic equipment and sold at rock-bottom prices. But Bloomberg reports that, even in the brand's core markets like India and Indonesia, the new Datsuns haven't been selling.
According to local industry figures, Datsun has sold fewer than 10,000 units of its $5,100 Go hatchbacks in India since its introduction back in March. Maruti Suzuki, by comparison, sells twice that many of its similarly priced Alto hatchbacks every month. In fact, after peaking in April, Datsun only sold 607 units in India this past July, dipping 77 percent to drop below even the number of Nanos which Tata sold that month.

2016 Nissan Maxima launches production in Tennessee

The 2016 Nissan Maxima saw its big debut at the end of the brand's 90-second Super Bowl commercial this year. However, we didn't get the full details about the latest generation of the model marketed as the four-door sports car until the recent New York Auto Show. Now just a few weeks later, the sedans are rolling down the assembly line in Smyrna, TN, and they should hit the road this summer. "Today's launch of the all-new Maxima is the beginning of an exciting year for Nissan's US lineup, with new versions of the Altima, Sentra and Titan due later this year," John Martin, Nissan's senior vice president for manufacturing, supply chain management and purchasing, said in the production announcement. The sedan's revised 3.5-liter V6 is also made in Tennessee at Nissan's Decherd Powertrain Plant. The 2016 Maxima certainly looks different than other mainstream sedans with its prominent V-shaped grille, slashing headlights and floating roof. Prices start at $32,410, plus $825 for destination. For that, customers get a 300-horsepower V6 that's connected to what Nissan claims is a "performance-oriented" CVT. The latest model is also estimated to get 30 miles per gallon on the highway. NISSAN BEGINS PRODUCTION OF EIGHTH-GENERATION MAXIMA "4-DOOR SPORTS CAR" IN TENNESSEE NASHVILLE, Tenn. – Nissan's Smyrna Vehicle Assembly Plant continues its reign as the top-producing automotive plant in North America, as Gov. Bill Haslam, U.S. Senator Lamar Alexander and Tennessee Economic and Community Development Commissioner Randy Boyd joined plant employees to celebrate the start of production for the all-new 2016 Nissan Maxima. "When Nissan came to Tennessee more than 30 years ago, there were almost no auto jobs in the state," said Alexander. "Three decades later, about one-third of our manufacturing jobs are auto related, auto suppliers have located in 80 counties, and our family incomes are higher. I want to thank Nissan for providing opportunities for thousands of talented Tennesseans." The first U.S.-assembled Maxima rolled off the assembly line in Smyrna in January 2003. Since then, Nissan has produced nearly 800,000 Maxima sedans at the plant, with more than 60,000 shipped to markets worldwide. Maxima is one of six models currently built at the Smyrna plant and is assembled on the same line as the Altima midsize sedan and all-electric Nissan LEAF. Maxima's new 3.5-liter, VQ-series V6 engine is also assembled in Tennessee at Nissan's Decherd Powertrain Plant.

Hot Wheels' 2022 Green Speed cars bring EVs to small scale

With more and more EVs hitting the market, it was only a matter of time before the new breed of cars would find representation in diecast form. For 2022, Hot Wheels is coming out with a new Green Speed series that puts the spotlight on a diverse lineup of electric cars. The five-car series features a fun mix of EVs from different manufacturers and in a wide range of styles. Some are completely bone stock. For a traditional luxury sedan, there's a Lucid Air in silver, complete with glass (or in this case, clear plastic) canopy. For fans of Teutonic 4-door "coupes" there's the Audi RS e-Tron GT in Daytona Gray. Ticking the truck box is a Hummer EV in a yellow that can only be described as a throwback to the H3. But because this is Hot Wheels, there are "hot-rodded" variants in the lineup as well. Rather than just a regular Nissan Leaf, they've elected to cast the carbon fiber-bodied NISMO RC 2.0 race car. Likewise with Ford, instead of the standard Mustang Mach-E, they've gone with the Mustang Mach-E 1400 drift car. This isn't the first time Hot Wheels has put out a Green Speed series. The line debuted in 2016 but reflected the limited EV choices in the real car market at the time. The only non-fantasy cars in the series were a first-gen Tesla Roadster, a Tesla Model S, and Chevy Volt. Hot Wheels revisited the line again in 2019, this time adding a Tesla Model 3 and a Porsche Panamera Turbo S E-Hybrid Sport Turismo. Hot Wheels also makes other mini EVs that don't fall into this specific line of models. If you want to collect 'em all, there's the second-generation Tesla Roadster concept, Cybertruck, Jaguar I-Pace, Pininfarina Battista, Porsche Taycan, and a Volkswagen ID R. Similarly, Matchbox has released a version of the Tesla Roadster with sustainable packaging to boot. If you must have an old school gasoline burner, Hot Wheels has plenty of options for you too, like, say, this snazzy FJ60 Toyota Land Cruiser. The 2022 Hot Wheels Green Speed series should be on shelves at your local retailers now. Related Video: