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Why this could be the perfect time for Apple to make a car play

While the automotive and technology worlds have been pouring billions into autonomous vehicles (AVs) and preparing to bring them to market soon as shared robo-taxis, Apple has mostly sat on the sidelines. Of course, Apple is the last company to ever make its intentions known, and the super-secret tech cult giant hasn't been totally out of the AV game based on the clues that have slipped out of its Cupertino, Calif., citadel over the past few years. Related: Apple self-driving cars are real — one was just in an accident News first broke in 2015 that it had assembled an automotive development team, in part by poaching high-profile talent from car companies, to work on a top-secret self-driving vehicle project code-named Titan. (Thank you very much, Nissan.) Apple also subsequently broke cover by making inquiries into using a Northern California AV testing facility and receiving a permit to test AVs on public roads in California. But then as the AV race started to heat up in the last few years, Apple reportedly began scaling back its car activities by downsizing team Titan. More recently, Apple's car project has shown signs of life with the hiring a high-level engineer away from Waymo and luring one Tesla's top engineers and a former employee back to Apple. It also inked a deal with Volkswagen to provide a technology platform and software to convert the automaker's new T6 Transporter vans into autonomous shuttles for employees at tech company's new campus. That is a far cry from giving rides to Wal-Mart shoppers, like Waymo is doing as part of its AV testing in Phoenix. But this could be the perfect time for Apple to enter the AV market now that ride-sharing is reaching critical mass and automakers and others are planning to deploy fleets of robo-taxis. Apple could easily establish a niche as a high-end ride-sharing service – and charge a premium – given its cult-like brand loyalty and design savvy. The growth of car subscription models could also play in Apple's favor since is already has many people hooked on paying for phones in monthly installments – and eager to upgrade when a new and better model becomes available. To achieve this, some believe Apple will fulfill co-founder and CEO Steve Job's dream of building a car. And as the world's first and only $1 trillion company it's sitting on a mountain of cash that certainly gives it the means. But other tech darlings like Tesla and Google have discovered how difficult it can be to build cars at scale.

Nissan, Mahindra may bond over EVs

Like Lloyd in Dumb & Dumber rejoicing that he's got a "one out of a million" chance with Mary Swanson, electric-vehicle advocates in India can do the same. That's because both local automaker Mahindra and Japan-based Nissan say they would consider working together to promote EVs in that country. Executives with Nissan and Mahindra, which makes the Reva e2o EV, independently told Autocar Professional that they would consider collaborating with the other company in order to speed up plug-in vehicle adoption in India. Nissan, which already works with companies such as Honda, Mitsubishi and Toyota to various degrees, said this collaboration would most likely revolve around electric-vehicle charging infrastructure advancements, a move that obviously helps all plug-in vehicles. Of course, nothing official has been announced. Last March, the Mahindra Reva e2o, which costs the equivalent of about $11,000, went on sale in India, with the company estimating at the time that it could manufacture 30,000 of the electric vehicles each year. In February, Mahindra debuted two electric cars at the New Delhi Auto Show, including the Mahindra Reva Halo EV concept sports car and the Mahindra Racing Formula E electric race car. The following month, India's Financial Express reported that Mahindra was targeting Sri Lanka and Norway for e2o sales. That car has a 62-mile single-charge range and a top speed of about 60 miles per hour. Featured Gallery Mahindra Reva E2O News Source: Autocar Professional via Cartrade.comImage Credit: Copyright 2014 Gisli Gislason Green Nissan Electric mahindra collaboration

Nissan 370Z Nismo races man in wingsuit

For its latest ad, Nissan brought together a racecar driver in a 370Z Nismo, a BASE jumper in a wingsuit and a Juke crossover with three computer screens to the Susten Pass in the Swiss Alps. As odd as the combination sounds, the ingredients come together quite nicely for an action-packed display of man versus machine in a race to the end of the pass.
No, the Juke didn't race. Nissan left that to 2012 Nissan GT Academy Champion Peter Pyzera in the 370Z, who diced his way down the windy mountain pass. Pyzera faced renowned BASE jumper Dave Barlia in the wingsuit, who jumped off a cliff and relied merely on gravity and lift to rocket down the side of the mountain.
The Juke we mentioned earlier, known as the JukeRide, played an important role in the event, but you'll have to find out by watching the set of videos we provided below, which includes the commercial and behind-the-scenes footage. If you like what you see, rejoice; Nissan says there will be more short films like this to showcase its Nismo cars and athletes.