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Nissan rolls out updated Juke-R 2.0 at Goodwood

If you thought the original Nissan Juke-R was badass, just check out this latest version. Called the Juke-R 2.0, it's making its debut as promised this weekend at the Goodwood Festival of Speed, packing a series of upgrades to make it even more potent than the original version. And not the least of those is a new, 600-horsepower engine. For those who don't recall, Nissan first launched the Juke-R four years ago – the year after the production Juke first hit the market. The idea was to cross-breed the little crossover with a GT-R and create what was billed as the world's first crossover supercar. Version 2.0 takes the idea even further. In place of the 545-horsepower twin-turbo V6 from the GT-R available at the time it was built, the Juke-R 2.0 packs the upgraded 600-horsepower engine from the GT-R Nismo. It also incorporates the enhancements applied to the facelifted Juke revealed last year, including its revised lighting and bodywork. Only the Juke-R 2.0 also features entirely new bumpers front and rear, wheel arches, side sills, and more, all crafted from carbon fiber and coated in matte black. Nissan isn't saying exactly what she'll do. Considering, however, that the existing version could sprint from a standstill to 60 in three seconds flat, the added power could only make it even quicker. Le Mans driver Jann Mardenborough will be driving up the hill at Goodwood, and we doubt it'll take him much time at all to reach the top. THE NISSAN JUKE-R GETS AN EXCITING UPGRADE - INTRODUCING THE JUKE-R 2.0 - Nissan upgrades its legendary original Juke-R Crossover supercar - The Juke-R 2.0 concept makes its global dynamic debut at Goodwood Festival of Speed (26-28 June in the UK) - Drawing on impressive performance from the GT-R, the Juke-R 2.0 will reach 600bhp - LM P1 driver and GT Academy winner Jann Mardenborough to showcase the Juke-R 2.0 up the famous Goodwood hill - Launched this Summer to kick start the fifth anniversary of the Nissan Juke The birth of the Nissan Juke-R set a benchmark in 2011 as the world's first Crossover supercar, marrying Nissan's innovative Juke with the engine and running gear from the legendary Nissan GT-R - the brand's flagship sportscar. Now four years on, Juke-R has been given an exciting upgrade to reflect the latest model of the Juke coupled with even more power and bolder styling - welcome the Juke-R 2.0.

Demand for electric car rentals unplugged by range anxiety

It's the hurdle that electric vehicles must clear to be launched into the mainstream: range anxiety. But this time it isn't prospective customers who worry about running out of juice, Bloomberg reports, but renters who return to car rental agencies before their lease is up and trade their EVs in for more traditional gasoline-powered autos and gas-electric hybrids.
"People are very keen to try [electric vehicles], but they will switch out of the contract part way through ... they think they can't get to a charging station," says Lee Broughton, head of sustainability at Enterprise. Enterprise customers who rent EVs reportedly trade them in 1.6 days into the rental period on average, which compares unfavorably to the six- to seven-day rental periods of traditional, fuel-burning automobiles.
Christopher Agnew, an analyst at MKM Holdings LLC, says that longer range would help rental customers' range anxiety, especially since they are usually renting vehicles in unfamiliar places.

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.