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Nissan and BMW want the UK to stay in the EU

Nissan and BMW are saying that the Brexit shouldn't become reality. It's a mixture of hope and threat because their planned investments in the UK risk to be damaged by the referendum's result. While those brands are still saying that every decision from the UK's people will be respected, you can sense a fear that every plan is going to be messed up. The problem is simple according to Nissan CEO Carlos Ghosn: "For us, a position of stability is more positive than a collection of unknowns. It makes the most sense for jobs, trade and costs." For sure Nissan is not going to shut its plant in northeast England if the country exits the Union, but this could change plans for the future, as the so-called Brexit could cause an increase on costs and above all on competition. Nissan employs 8,000 people in the UK across its manufacturing, engineering, and design facilities, and a further 32,000 indirectly through dealerships and its supply chain. All these people produce almost half a million cars and 80 percent of those are exported, so just imagine how taxes could affect prices and sales. If the EU's borders get smaller, Nissan will face some problems with customs duties the foreign products struggle with, as other Japanese automakers have so far, while importing their cars into the Union. Nissan is not the only maker interested in the outcome of the referendum to be held June 23; BMW is of the same mood, hoping Brexit won't become reality. The Germans already warn Mini and Rolls-Royce employees that the exit of UK from the Union could cause problems with increasing costs and higher prices due to tariff barriers. BMW CEO Harald Krueger at the Geneva auto show said "a UK vote to exit the European Union would cloud the future of the automaker's UK brands, which include Mini, along with Rolls-Royce". What's happening in this case is not only an English issue. In fact, although every decision taken by the UK's people must be respected, the automakers are right when saying they hope it is not going to happen, as you hope no one changes the cards during the game. Image Credit: Nissan Government/Legal BMW Nissan brexit open road

2016 Nissan Maxima previewed in With Dad Super Bowl commercial

If you've been paying attention to this year's Super Bowl commercials, something in Nissan's heart-string-pulling "With Dad" ad might've caught your attention. Near the end of the commercial, a shiny, new sedan comes into focus: the 2016 Nissan Maxima. We got our first look at the next-generation Maxima in concept form at the 2014 Detroit Auto Show, and we've spotted it out testing wearing heavy camouflage. The 2016 Maxima is expected to debut early this year – likely at the New York Auto Show – and this Nissan ad is our first real look at the new sedan in its final form. Do we like what we see? That's hard to say. There's no shortage of Nissan's latest design language here on its range-topping sedan, but we can't quite tell if it results in an overall handsome package. Of course, we'll wait to fully dissect the new design when we can see the car for more than a split second. Speaking of TV, according to Automotive News, this ad represents Nissan's return to Super Bowl advertising after an 18-year hiatus. Seems fitting, then, that the company brings a very powerful ad to the small screen. Have a look at Nissan's With Dad spot above, where you can also get a glimpse at the company's highly anticipated, front-engined racecar (0:49 mark), and a second, rear view of the Maxima (1:27 mark). Let us know what you think of the new Maxima – and the ad – in Comments.

Nissan Canada to end Versa sales with Micra launch

There's plenty of space in Canada. In fact, with the second largest land mass of any country in the world, Canada has a population density of just nine people per square mile. But apparently there isn't enough room for more than one cheap Nissan in the True North, Strong and Free.
As you may recall, Nissan Canada recently announced it would begin offering the Micra hatchback with a starting price of less than ten thousand Canadian dollars - significantly less than the nearly $12k it charges for the Versa sedan. As a result, Nissan will reportedly cease offering the Versa sedan in new home of the olympic gold medal for hockey.
Apparently the Versa was a slow seller in Canada, a country in which European tastes tend to prevail - particularly in the Eastern provinces - more than they do in the United States to the south. Nissan evidently hopes that the Micra (a model created principally for the European market) will do better than the American-centric Versa ever did there. According to sales numbers cited by Automotive News, Nissan sold barely more than 12,000 Versa sedans and hatchbacks in Canada last year, but over 117,000 in the United States.