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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Nissan and NASA team up on autonomous zero-emissions test fleet

Nissan and NASA have announced a collaboration on autonomous vehicles that, if we're honest, makes more sense to us than Infiniti partnering with Red Bull. The two are commencing a five-year R&D program to explore autonomous drive systems, human-machine interfaces, network-enabled applications, and software analysis and verification. What's more: the test fleet will be zero emissions and rolling around NASA's Ames Research Center by the end of this year. We will assume that means autonomous Leafs, but Nissan could be working on a new vehicle for the purpose. Nissan CEO Carlos Ghosn said the company will begin offering autonomous features "beginning in 2016," and wants to have commercially available self-piloting vehicles that can "navigate in nearly all situations," including urban environments, by 2020. Who better to assist than the people who put a self-driving rover on a planet that never gets closer than 34 million miles away? What does NASA get out of it? Access to Nissan's materials and component developments, prototyping systems, and robotic software test beds. Sounds like everybody wins. The press release below has more information. Nissan and NASA partner to jointly develop and deploy autonomous drive vehicles by end of year SUNNYVALE, Calif. Jan. 8, 2015 - Nissan Motor Co., through its North American-based organization, and NASA today announced the formation of a five-year research and development partnership to advance autonomous vehicle systems and prepare for commercial application of the technology. Researchers from Nissan's U.S. Silicon Valley Research Center and NASA's Ames Research Center at Moffett Field, Calif., will focus on autonomous drive systems, human-machine interface solutions, network-enabled applications, and software analysis and verification, all involving sophisticated hardware and software used in road and space applications. Researchers from the two organizations will test a fleet of zero-emission autonomous vehicles at Ames to demonstrate proof-of-concept remote operation of autonomous vehicles for the transport of materials, goods, payloads and people. For NASA, these tests parallel the way it operates planetary rovers from a mission control center. The first vehicle of that fleet should be testing at the facility by the end of 2015. "The work of NASA and Nissan – with one directed to space and the other directed to earth, is connected by similar challenges," said Carlos Ghosn, president and CEO of Nissan Motor Co.

A journey to our driving future | Autoblog in Japan

TOKYO — We here at Autoblog recently went to Japan to drive cars, ride trains and talk to people about the past and future of mobility. In 1964, Japan hosted the Summer Olympics. To showcase to the world how far they had come since WWII, Japan launched its latest marvel in mobility, the Shinkansen (or as we call it, the Bullet Train). In 2020, Japan is hosting the Summer Olympics in Tokyo, and this time the nation is prepared to showcase a huge push toward autonomous cars. Green Editor John Beltz Snyder, Senior Producer Christopher McGraw and Associate Producer Alexander Malburg traveled there to get a sense of the country's transportation ecosystem with the 2020 Games on the horizon, and we filmed the experience along the way. In this series of videos, you'll see us try out car features that aren't yet available in the U.S., talk to an expert at Nissan about electric and autonomous mobility, ride the incredibly fast Shinkansen bullet train between Tokyo and Kyoto, pay homage to Soichiro Honda — and Ayrton Senna — at the Honda Collection Hall at Twin Ring Motegi, and see some beautiful and historic sites along the way. Here's what we'll be showcasing from our trip to Japan. Check back here as we update the list with links to all the videos: Driving a Subaru WRX equipped with EyeSight with Touring Assist Reviewing the 2018 Nissan Leaf on the roads of Japan Testing ProPilot Park on the Nissan Leaf Talking with Nicholas Thomas, Nissan's director of electric vehicles How to ride the Shinkansen in Japan (We love trains!) Touring the Honda Collection Hall at Twin Ring Motegi Check out the travelogue video at the top of this page for a taste of what's to come, then join us for a journey to Japan, Autoblog style. Related Video: Auto News Green Honda Nissan Subaru Green Driving Technology Autonomous Vehicles Electric Videos Original Video