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Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Norway about to run out of EV incentives; plan to be reviewed

As electric vehicle advocates in Norway may ready to celebrate, executives over at Tesla Motors and Nissan may be preparing for a healthy bawl. That's because Norway, whose financial support of plug-in vehicle use have pushed the country to the forefront of plug-in vehicle adoption, is about to reach its government-imposed threshold for electric vehicle and plug-in vehicle incentives, Hybrid Cars says. Two years early, in fact. Norway's perks for EVs and PHEVs include free access to bus lanes, highway tolls, ferries and parking, not to mention a big tax rebate. As a result, the country is less than 250 units away from hitting its 50,000-vehicle limit for those perks, which were initially estimated to expire in 2017. In fact, last month, more than 25 percent of the four new cars sold in Norway were plug-in vehicles. The government is now saying it will review the incentives and put forward a new plan in the next budget, which is due in May. Late last year, Nissan put out a video saying that electric vehicles had about a 15-percent new-vehicle market share in Norway, and that the Japanese automaker had sold more than 15,000 all-electric Leaf vehicles in the country since starting sales there in 2011. Last spring, The Wall Street Journal reported that the Tesla Model S broke Norway's all-time monthly sales record for a single model in March 2014, with almost 1,500 Model S vehicles sold. This is for a country whose population is less than that of Colorado. Whether those days will soon be gone remains in question. Advocates will push for some sort of extension on the perks, but opponents in government say the incentives have cost the country as much as $500 million a year in tax revenue. News Source: Hybrid CarsImage Credit: Elbilforeningen/Flickr Government/Legal Green Nissan Tesla Electric incentives government incentives

This Leaf glows in the dark

Pessimists may say that it's weird to have an all-electric vehicle look like it's radioactive. But when it comes to an effort by Nissan Europe to publicize the idea of using solar energy to power one's house or car, that'd be missing the point. Either way, the car looks pretty cool. Nissan is looking to get more people to go solar across the pond, and has given an all-electric Leaf a special glow coating to get the point across. Nissan worked with inventor Hamish Scott to create a special coating that allows the Leaf's paint job to absorb enough sunlight to give off a glow for as long as 10 hours of darkness. Go up to the Nordic countries, and that's still not long enough to get through a winter's night, but for most of the Continent, that'd certainly be sufficient. Better yet, the coating, which catches ultraviolet energy, is fully organic, though it'd take some smart science people to figure out how that's the case. But the coating is said to last a quarter century, which is a little longer than Leaf batteries are expected to last. Check out Nissan's press release below and take a look at the 55-second video from Nissan UK. The manufacturer worked with inventor, Hamish Scott, creator of STARPATH, which is a spray-applied coating that absorbs UV energy during the day so that it glows for between eight and 10 hours when the sun goes down. While glowing car paint is already available, as are glow-in-the-dark car wraps, the bespoke, ultraviolet-energized paint created especially for Nissan is unique thanks to its secret formula made up of entirely organic materials. It contains a very rare natural earth product called Strontium Aluminate, which is solid, odorless and chemically and biologically inert. Feb. 12, 2015 Nissan in Europe is first car maker to apply glow-in-the-dark car paint EV pioneer Nissan is first manufacturer to partner with similarly innovative inventor to create paint that uses UV energy absorbed during daylight to glow at night Increasing numbers of LEAF owners expanding sustainability efforts by installing solar panels to their homes ROLLE, Switzerland – Nissan in Europe has become the first manufacturer to apply glow-in-the-dark car paint to showcase how its market-leading, all-electric LEAF is helping more and more people convert to solar energy at home Various third-party companies have applied non-organic glow-in-the-dark paint to vehicles before, but Nissan is the first car maker to directly apply such technology.