2022 Nissan Frontier Pro-4x on 2040-cars

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Nissan's dismal 2019: Where does Japan's struggling brand go from here?

Auto sales have gradually slowed from their peak during the boom years that followed the global recession, but Nissan's rapid decline stood out even in a year when few high-volume manufacturers had much to be excited about.  Of the "Japanese 3," Nissan's 2019 performance was by far the most troubling. Through November, when the company last posted its global sales figures, its volumes were down 8 percent compared to 2019. Here in the United States, its full-year numbers were down 9.9% in an industry that slid just a hair more than 2 percent overall.  Meanwhile, Honda managed a slight increase in U.S. sales (0.2%) and Toyota, much like the industry in general, finished the year down approximately 2%. Like Nissan, Honda and Toyota have remained committed to cars — including compact and midsize sedans — and have a comprehensive portfolio of offerings in the key SUV and crossover segments.   On paper, Nissan's lineup checks all the right boxes. From the subcompact Kicks up to the Armada, it has something for sale in virtually every possible nook and cranny of the people-mover segment, but almost all of these trucks (and trucklets) took a beating in 2019. Only the baby Kicks managed to improve on its 2018 sales, which isn't saying a whole lot, considering it was barely sold in 2018 to begin with.  In fact, the bonus volume contributed by Kicks helps obscure just how poorly some of Nissan's key offerings performed last year. Combined Rogue and Rogue Sport sales slid 15%; Murano was down more than 18%; the Pathfinder and Armada managed to pace the general industry, dropping 2.8 and 1.9%, respectively, but the astute reader will note at this point that we've yet to single out any bright spots. The news was even worse on the truck side. Frontier was down 9.1%. Titan? Down 37.5%. Crossovers and SUVs are selling. Trucks, even from import brands, are also selling. Toyota's mid-size Tacoma was up in 2019; both it and the full-size Tundra still more than tripled the volume of their Nissan competitors. Further muddying the waters, Honda managed its year-over-year volume increase without selling a full-sized pickup at all.  What, then, is Nissan's problem? To borrow an oft-used phrase, "It's the product, stupid." The most striking evidence of this issue is the Rogue, which competes in the compact crossover segment — a collection of vehicles that essentially sell themselves.

Nissan GT-R LM hobbled by 'very minor' issue during Sebring test

We're always going to have a soft spot for the Rolex 24 at Daytona. It marks the start of the endurance racing season, after all. But it's the endurance racing circus' three-hour drive south for the annual to-do at Sebring International Raceway that really sets our hearts aflutter. That's because Sebring is generally used by the biggest teams as a tune-up for June's 24 Hours of Le Mans. The Floridian race might only be half as long, but the sheer brutality of the racing surface makes it a great test of a racer's durability, hence why it's a popular stop on the way to France. As it turns out, it was the track's roughness that was the reason Nissan decided to piggyback on one of Audi's tests at the south Florida circuit, Autosport reports. But an issue "to do with the engine mounting" on the front-engined GT-R LM racer sidelined the team. "It was actually a very minor thing, but we just don't have a spare here," Technical Director Ben Bowlby told Autosport. "We've spent a lot of time at Austin, which is very smooth, so we wanted to come to a particularly harsh environment like Sebring." While it seems rather silly to test somewhere in an attempt to "accelerate the durability cycle" without packing a full complement of spares, the rough surface of Sebring has a tendency to wreak havoc with even the most reliable of parts. Nissan did manage to run a total of 68 laps over the course of two days, with drivers Marc Gene and Olivier Pla at the wheel. At present, Nissan won't be running the GT-R LM in the actual 12 Hours of Sebring – it's first race outing will instead be at the 6 Hours of Silverstone, running next month. Related Video:

Nissan: With Dad

Nissan released a whopper for its 2015 Super Bowl ad, giving us a motorsports heavy ad that featured not only the eagerly awaited, front-engined GT-R-based Le Mans car, but that delivered a tantalizing look at the next-generation Nissan Maxima, a sexy, rakish sedan that shares its styling with the 2015 Murano crossover. As for the ad, it's a confusing yet touching bit about a racing dad balancing time away from his family. We'd try to interpret it, but we're too distracted by the cars. Marketing/Advertising Nissan Coupe Racing Vehicles Super Bowl Commercials Videos Sedan nissan maxima 2015 super bowl ad