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2016 Nissan Maxima launches production in Tennessee

The 2016 Nissan Maxima saw its big debut at the end of the brand's 90-second Super Bowl commercial this year. However, we didn't get the full details about the latest generation of the model marketed as the four-door sports car until the recent New York Auto Show. Now just a few weeks later, the sedans are rolling down the assembly line in Smyrna, TN, and they should hit the road this summer. "Today's launch of the all-new Maxima is the beginning of an exciting year for Nissan's US lineup, with new versions of the Altima, Sentra and Titan due later this year," John Martin, Nissan's senior vice president for manufacturing, supply chain management and purchasing, said in the production announcement. The sedan's revised 3.5-liter V6 is also made in Tennessee at Nissan's Decherd Powertrain Plant. The 2016 Maxima certainly looks different than other mainstream sedans with its prominent V-shaped grille, slashing headlights and floating roof. Prices start at $32,410, plus $825 for destination. For that, customers get a 300-horsepower V6 that's connected to what Nissan claims is a "performance-oriented" CVT. The latest model is also estimated to get 30 miles per gallon on the highway. NISSAN BEGINS PRODUCTION OF EIGHTH-GENERATION MAXIMA "4-DOOR SPORTS CAR" IN TENNESSEE NASHVILLE, Tenn. – Nissan's Smyrna Vehicle Assembly Plant continues its reign as the top-producing automotive plant in North America, as Gov. Bill Haslam, U.S. Senator Lamar Alexander and Tennessee Economic and Community Development Commissioner Randy Boyd joined plant employees to celebrate the start of production for the all-new 2016 Nissan Maxima. "When Nissan came to Tennessee more than 30 years ago, there were almost no auto jobs in the state," said Alexander. "Three decades later, about one-third of our manufacturing jobs are auto related, auto suppliers have located in 80 counties, and our family incomes are higher. I want to thank Nissan for providing opportunities for thousands of talented Tennesseans." The first U.S.-assembled Maxima rolled off the assembly line in Smyrna in January 2003. Since then, Nissan has produced nearly 800,000 Maxima sedans at the plant, with more than 60,000 shipped to markets worldwide. Maxima is one of six models currently built at the Smyrna plant and is assembled on the same line as the Altima midsize sedan and all-electric Nissan LEAF. Maxima's new 3.5-liter, VQ-series V6 engine is also assembled in Tennessee at Nissan's Decherd Powertrain Plant.

Nissan-Renault mule teases mysterious subcompact

There's always something intriguing about a mystery, especially of the automotive kind, and that's exactly what we have here. Our spies recently spotted this Nissan-Renault test mule on the road in Southern Europe. But what, exactly, are they testing? From the front end, it's clear this mule started life as a Nissan Versa Note, but check it out in profile to see the cut down rear doors. They're significantly shorter than on the production car, and the wheelbase isn't as long here, either. The tacked on fender flares suggest a wider track than stock, too. Making things even more complicated is the bizarre cladding this subcompact hatch is wearing. The odd tumors on the hood and blistered side panels indicate that the automaker is trying to keep the design underneath a secret. Given Renault and Nissan's tight relationship, it also isn't clear which company is testing this model. While the body comes from the Note, this one is wearing French license plates. According to our spies, the vehicle was also spotted leaving a Renault testing location. There are some possibilities, though. Renault already has the new Twingo out, and the next-gen Megane has an imminent release. The French brand could now be at work on a future Clio. Alternatively, Nissan is reportedly using the Sway concept as inspiration for the upcoming Micra, and we could be getting a preview here. Give us your best guess in Comments. Related Video:

Nissan recovery to focus on U.S., Japan, China markets

Nissan will pull back from Europe and elsewhere to focus on the United States, China and Japan under a plan that represents a new strategic direction for the embattled carmaker, people with direct knowledge of the plan told Reuters. The "operational performance plan" is due to be announced on May 28 and goes beyond fixing problems from ousted leader Carlos Ghosn's aggressive expansion drive, the people said. The company's struggles predate the current global economic shutdown. Nissan's 2019 sales slumped severely.  Nissan was already planning to implement what was described as a "do or die" plan in January, before the global coronavirus pandemic froze automotive production and sales worldwide.  Pursuit of market share, particularly in the United States, led to steep discounting and a cheapened brand. Under the new, three-year plan — reported here for the first time — Nissan aims to restore dealer ties and refresh lineups to regain pricing power and profitability, the people told Reuters. "This is not just a cost-cutting plan. We're rationalizing operations, reprioritizing and refocusing our business to plant seeds for the future," one of the people said. The plan also aims to cut competition and expand cooperation with alliance partners, the people said. Nissan will follow Mitsubishi in plug-in electric hybrid vehicle technology, with the smaller peer taking the lead in Asian markets outside China and Japan. France's Renault will likely focus on electrical vehicle technologies and Europe. Nissan and Mitsubishi declined to comment. Renault did not immediately respond to a request for comment. The plan, led mainly by Chief Operating Officer Ashwani Gupta rather than Nissan's low-key chief executive, Makoto Uchida, is aimed at freeing resources to invest in products and technology for the United States, China and Japan, the people said. "The net effect is even though we reduce our R&D spend this year versus last year and make other savings, we pump those freed-up resources back into core markets and core products," said one of the people, who declined to be identified as they were not authorized to speak with media on the matter. The plan is likely to take up to two weeks to be finalized, with sales and earnings targets complicated by the anticipated long-term impact on auto sales of government measures worldwide taken to stop the coronavirus outbreak, the people said.