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Auto blog
YouTuber TJ Smith is your singing Lyft driver in Nissan Sentra ad
Fri, 11 Jul 2014Perhaps you've seen Nissan's latest commercial, promoting the Sentra. It's a fairly simple little spot, showing the compact's driver blaring Billy Idol's Mony Mony, singing along and encouraging other motorists to join in.
We'd have been fine had it been left at that. It's a simple commercial that shows the car with a catchy tune and smiling people. Nissan couldn't leave well enough alone, though, and has come back with this. Starring TJ Smith - the driver from the original ad and an apparent YouTube celebrity famous for the kind of thing shown in the original commercial - the new ad expands on the old, with more people, and more Mony Mony. This time round, Smith is serving as a driver for the Lyft service, who just happens to break into song with his fares in the car.
Scroll down for the full video. If you've no idea what we're talking about, we've also included the original commercial.
Mitsubishi to join alliance with Honda and Nissan, Nikkei reports
Sun, Jul 28 2024TOKYO — Japan's Mitsubishi Motors is set to join an alliance between Honda Motor and Nissan Motor, creating a tie-up between automakers with combined sales of more than 8 million vehicles, the Nikkei newspaper said on Sunday. Mitsubishi Motors, which is 34% owned by Nissan, will work with Honda and Nissan to finalize the details of their strategic partnership, Nikkei said, adding the three firms intend to standardize in-vehicle software that controls cars. Mitsubishi Motors declined to comment on the report, while a Nissan spokesperson would only say the report was not based on something either of the companies had announced. Spokespeople for Honda did not respond to a request for comment. The push comes as Nissan, Japan's third biggest automaker, has been steadily losing market share in its two largest markets, the United States and China, which together accounted for half of its global sales in the year to March. On Thursday, the company slashed its annual outlook after heavy discounting in the U.S. almost completely wiped out its first-quarter profit. Nissan and Honda said in March they were considering a strategic partnership to collaborate on producing electric vehicle components and artificial intelligence in automotive software platforms. Mitsubishi Motors is already part of a long-standing alliance with Nissan and France's Renault that the three automakers last year agreed to restructure, aiming for a downsized but more pragmatic and agile partnership. Separate collaboration between Nissan, Honda and Mitsubishi Motors could help Japan's automakers cut costs and beef up to battle tough competition in EVs, dominated by companies like China's BYD and Tesla. In China, the world's largest auto market, Japanese brands previously were strong but are now up against domestic automakers that have rapidly increased production and won over consumers with low-priced vehicles loaded with software.
2013 Nissan Pathfinder: March 2013
Mon, 01 Apr 2013Over the past few months, we've talked a lot about how our long-term 2013 Nissan Pathfinder functions as a daily-driver, long-hauler and all-weather warrior. And so far, it's earning high praise from most of us for being a well-rounded, pleasant vehicle in these regards. But the vast majority of people who actually go out and buy a Pathfinder will do so because of its people-and-stuff-carrying abilities. Nissan specifically engineered the new Pathfinder to be a softer, more widely appealing crossover than the sort of rugged SUV that it was before, and in doing so, the company is hoping its new CUV will find homes in the garages of many American families.
We needed to get some family impressions of the new Pathfinder, and fast.
Thing is, many of us Autobloggers live the kid-free life - at least that's true of most of us in the Detroit area where the Pathfinder currently resides. We have no doubts that the Pathfinder will get a proper family road trip workout from west coast editor Michael Harley after it shuffles over to the left side of the country, and it might also do a jaunt to North Carolina this summer with executive editor Chris Paukert and his family before it leaves the area, but in the meantime, we needed to get some family impressions of the new Pathfinder, and fast.











