2004 Nissan Frontier Crew Cab 4x4 S/c Supercharged on 2040-cars

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Nissan: With Dad

Nissan released a whopper for its 2015 Super Bowl ad, giving us a motorsports heavy ad that featured not only the eagerly awaited, front-engined GT-R-based Le Mans car, but that delivered a tantalizing look at the next-generation Nissan Maxima, a sexy, rakish sedan that shares its styling with the 2015 Murano crossover. As for the ad, it's a confusing yet touching bit about a racing dad balancing time away from his family. We'd try to interpret it, but we're too distracted by the cars. Marketing/Advertising Nissan Coupe Racing Vehicles Super Bowl Commercials Videos Sedan nissan maxima 2015 super bowl ad

Nissan Gripz Concept foreshadows Z's dark future

Crossover buyers, your love of lifted hatchbacks might be ruining one of the purest sports cars on the planet, the Nissan Z. The Gripz concept you see here foretells a future in which our beloved Z car takes the shape of a functional, high-riding crossover. Sigh. Now, to be perfectly fair, we aren't opposed to the way this new concept car looks. It's a muscular design, with its prominent V Motion grille and sharp body lines. We particularly like the way the A-pillar bleeds into the doors and dash; it's a cool touch. Nissan claims this look was inspired by racing bicycles and desert rally cars, which sounds good. We won't agree with the company's assertion that it pays homage to the 240Z that won the Safari Rally, which Nissan has the gall to call "one of [its] first 'crossovers.'" A 240Z is not a crossover, just like the Mitsubishi Lancer Evolution, Subaru STI, Ford Focus, Volkswagen Polo, or any other rally car is not a crossover. In terms of praise, we do appreciate the Gripz's trio of doors, which is certainly more sporting than a conventional five-door layout. That's not the only good news, either. This concept is actually shorter and wider than the current 370Z, and by several inches in both cases. It is, however, seven inches taller than the low-slung two-seater, which makes this a net loss. Under hood, there's not some barking, turbocharged version of the current 370Z's 3.7-liter V6, but a version of the Leaf EV's electric motor. It's paired up with a gas-powered engine that "is used to power the electric motor," making it sound like this is more of a Chevrolet Volt-style hybrid than a Toyota Prius. Of course, there's no mention whether the Gripz has plug-in capability. We'll admit, our disdain for this vehicle may be premature. Nissan has not given any indication that the 370Z will be discontinued – it was recently updated, and a Nismo-based roadster concept was shown earlier this year – or that the Z family will transition to a CUV platform. But, the language used throughout the press release below, not to mention the name and references to the original Z is rather worrying. It's certainly not the relationship to the 240Z we were hoping for when we posted this report back in June. Check out the PR, as well as the official gallery from Nissan, both of which can be found down below. Up top, you can see our live images from the floor of the Frankfurt Motor Show.

Nissan says talks with Renault focused on better competing in electric cars

TOKYO — Nissan's talks with Renault on revamping their alliance are focused on strengthening competitiveness as equal partners and getting the most from their investment in electric cars, the Japanese automaker's CEO told Reuters. The negotiations with Renault, Nissan's top shareholder, have less than two weeks remaining to meet a Nov. 15 target the companies had set to reach a deal, according to people with knowledge of the talks. Nissan Chief Executive Makoto Uchida declined to comment on whether an agreement could be reached this month. But he said he was talking with Renault CEO Luca de Meo every weekend and the talks would be "ongoing for the future." People familiar with the negotiations have said the sharing of technology had emerged as one sticking point. Uchida, who has spent much of his Nissan career in positions related to the Franco-Japanese alliance, emphasised that the talks were based on mutual trust. Each company had valuable technology and discussions of technology transfers were to be expected, he added. He said the goal was to improve the automakers' ability to compete at a time of economic uncertainty and as the industry pushes toward what he described as its biggest transformation in a century with the shift to electric vehicles. "The discussion we are having is about how to make our competitiveness even stronger," Uchida said in an interview with Reuters on Friday. "That's number one." His comments were his first to media since the automakers last month said they were discussing the future of their alliance. The partnership, which began with a 1999 investment from Renault and was long overseen by former executive-turned-fugitive Carlos Ghosn, was critical to turning around the Japanese automaker. But Nissan executives have over the years bristled over the unequal ownership structure, with Renault owning 43% of Nissan and the Japanese automaker holding only a 15% non-voting stake in Renault. People with knowledge of the talks have said the two sides have been discussing a reduction in Renault's stake, potentially to 15%, and the terms under which that could happen. "We want it to be an equal partnership," Uchida said, adding that an "equal partnership would make sense and that would speed up the collaboration even more." He did not comment on potential stake levels.