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Suppliers love Toyota and Honda: Why that matters to you

You might think that a survey of automotive suppliers and their relationship with OEMs is the automotive equivalent of nerd prom. In some ways that's what the North American Automotive OEM-Supplier Working Relations Index (WRI) is. The study, the 17th annual conducted by Planning Perspectives Inc., is based on input from 652 salespeople from 108 Tier One suppliers, or, PPI points out, 40 of the top 50 automotive suppliers in North America. Suppliers to General Motors, Ford, FCA, Toyota, Honda, and Nissan. But the results have consequences in terms of tens of millions of dollars for OEMs - and in the quality, technology, and cost of the next vehicle you buy. There are a couple of ways to look at the results of the WRI. One is, "So what else is new?" And the other is, "Damn! How did that happen?" The study looks at five relationship areas — OEM Supplier Relationship; OEM Communication; OEM Help; OEM Hindrance; Supplier Profit Opportunity — within six purchasing areas — Body-in-White; Chassis; Electrical/Electronics; Exterior; Interior; Powertrain. In the overall rankings, Toyota is on top for the 15 th time in 17 years, with a score of 328. Honda, the only company to best Toyota (in 2009 and 2010), comes in second, at 319. Those two companies, explains John Henke, president of PPI, have collaborative working arrangements with colleagues and suppliers alike built into the very fabric of their cultures. This, however, is not a situation where one can readily conclude it is about "Japanese companies," because the third company with headquarters on the island of Honshu, Nissan, came in dead last. This is the "How did that happen?" portion. The Nissan score of 203 puts it 125 points behind Toyota. There hasn't been a number that low since the then-Chrysler Corp. scored 187 in 2010, when the company was clawing its way out of the recession. Clearly, the suppliers don't feel particularly engaged by the buyers at Nissan. Henke explains that whether a company does well or not on the WRI is rather simple. All people do things based on what they're measured on. "If you're measured on taking 10% out of your annual buy, you immediately know how to do it. But if you're also measured on improving relations, suddenly there is a new dynamic as to what you can do to achieve both.

Nissan buys jalopy Maxima after seeing filmmaker's epic sales ad

When Luke Akers wanted to sell his 1996 Nissan Maxima GLE - yes, the one seen above that needs a ratchet strap to keep the front end from bursting with joy - the Florida filmmaker turned on his cameras and yelled "Quiet on set!" The result is a one-minute videographic homage to mankind's monuments, narrated with all the intensity of a BBC documentary to sell a 17-year-old sports sedan that comes "fully loaded with an engine, wheels, tires and an automatic transmission."
Just like the car in question, the ad did its job: Nissan bought the Maxima from Akers and the company donated another $1,000 to his charity of choice. Three cheers to both Akers and Nissan for their work. You can check out the video below, and head to the Ikonik Films site for the humorous print ads that were also part of the campaign.

Nissan considering Rogue Hybrid for US

If Nissan can pull 48 miles per gallon out of a hybrid version of the Rogue we say "go for it" to the rumored discussions it may be considering just such a vehicle for the United States. The Japanese automaker is already gearing up to start selling the X-Trail (the JDM Rogue) in hybrid form in Japan. So why not the US? Indeed, the compact crossover may soon get a hybrid version here, Automotive News says, citing comments from Rogue chief engineer Nobusuke Toukura. The X-Trail Hybrid, which goes on sale in Japan next month, cuts nitrogen oxide emissions by 75 percent compared to the gas-powered version while offering more torque from of a smaller gas engine. The model, which sells in the $23,000-to-$27,000 range, also gets an impressive 48 mpg (on the more lenient Japan driving cycle). NIssan USA spokesman Brian Brockman said the company hadn't made any announcements regarding a possible Rogue Hybrid for the US and declined to comment further. The Rogue is Nissan's second-best-selling model in the US, behind the Altima. Through March, Rogue sales were up 28 percent from a year earlier to more than 64,000 units. While hybrids account for a far higher percentage of new vehicles in Japan than in the US, increased US fuel-economy standards combined with the model's popularity make the Rogue Hybrid a fairly logical next step for the model.