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Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

California has sold 102,440 EVs since Volt, Leaf went on sale in 2010

Last July, Plug In America declared that a Mitsubishi i-MiEV in Alabama was the 100,000th electric vehicle sold in the US. Today, the California Plug-In Electric Vehicle Collaborative announced that that many EVs have now been sold in California alone. To celebrate the milestone – which was actually 102,440 EVs sold in the Golden State between when the Chevy Volt and Nissan Leaf were introduced in late 2010 and the end of August 2014 – we spoke with some of the key players in moving the battery-powered metal off of the dealer lots and into driver's driveways. CARB's Mary Nichols drives a Honda Fit EV, and said that in LA, it's no longer "a weird thing." The chairman of the California Air Resources Board (CARB), Mary Nichols, took a broad overview. Nichols herself drives a Honda Fit EV, and said that in her home of Los Angeles, that's no longer "a weird thing." She told AutoblogGreen that, "The industry people that we work with are very clear about this, they think the electric cars sell themselves, in terms of their driveability and attractiveness, if you can get a person into one," she said. "The best way to get a person into one is for them to see it somewhere, and that's really what we're celebrating here. As you get to critical mass, and I think 100,000 vehicles is getting to that point, people start looking at these as an option as opposed to something that they walked into the dealership already wanting to get." Given CARB's support of hydrogen vehicles as well as EVs, we had to ask Nichols when she thought H2 would hit the 100,000-vehicle milestone. She declined to answer that question, but did say that, "Hydrogen vehicles are just beginning to be available in the market. They are just being very selectively and even more cautiously introduced than plug-in vehicles because of concerns that customers will have a good experience, and a good experience means that there has to be an adequate supply of fueling stations," she said. "There has been a lot of expression of interest and support and vision in this direction but we are just at the beginning stages, where we were with plug-in vehicles a few years ago. It's going to take a while." If you ask Nissan's Brendan Jones how a state can support a new technology like plug-in vehicles, he will point to how EVs were rolled out in California. Turns out, the company has learned a lot from selling so many Leafs there.

Ghosn: Nissan, Renault going for 'mini alliance' with 'reduced scope'

TOKYO — Former Nissan chairman Carlos Ghosn said on Tuesday during a news conference at the Foreign CorrespondentsÂ’ Club of Japan in Tokyo that the Japanese automaker and Renault are trying to go for less cooperation between them with a deal to overhaul their long-standing alliance. "With the latest agreement, they're trying to go for a mini alliance with a very reduced scope of cooperation," Ghosn told reporters in Tokyo via video stream. Nissan and Renault are holding discussions about a final agreement to overhaul their alliance, after announcing in January that the deal will see Renault bring down its stake in Nissan to 15% from about 43% to put them on an equal level. Earlier this year, Ghosn filed a lawsuit against Nissan and a handful of individuals seeking $588 million in lost remuneration, and a further $500 million in moral damages. “Nissan will have to pay for what they did to me and my family,” Ghosn said. “Nissan created a lot of damage Â… damage that can not be repaired.” “What IÂ’m looking for is not revenge,” Ghosn added. “I just want to make sure that all the criminals and the plotters cannot sleep quietly in their beds after what they have committed.” Material from Reuters was used in this report. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.