2014 Nissan Armada Platinum on 2040-cars

Auto blog

Apple iTunes Radio picks Nissan as first automotive launch partner

With the launch of iOS 7 last week, those who carry around a certain fruit-branded cellphone got access to a new technology called iTunes Radio. Apple's delayed entry into a market currently dominated by service such as Spotify and Pandora, iTunes Radio allows users to create their own stations or to choose from a number of featured stations. From there, listeners can fine tune their results to deliver more popular songs or newer, deeper tracks. Each song is linked back to the iTunes store, allowing users to easily buy songs they fall in love with.
Now, Nissan has teamed with Apple as the exclusive launch partner for iTunes Radio. This partnership means you'll be seeing some Nissan-specific content when you're surfing through iTunes Radio, with some subtler stuff in the form of material and some not-so-subtle approaches, like Nissan's use of iAd, a system that allows developers to directly insert advertisements into apps. The focus at first will be on the upcoming Rogue, the redesigned Versa Note and the Leaf EV.
Nissan's vice president of marketing in North America, Jon Brancheau, explained the team up, saying, "We see iTunes Radio as an integral part of our new vehicle launches and 'big moments,' riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan's new models." Take a look below for the rundown from Nissan.

Automakers Renault, Nissan will become equals, with equal stakes in each other

TOKYO — Nissan and Renault have agreed to equalize the stakes they hold in each other, both sides said Monday, ironing out a source of conflict in the Japan-French auto alliance. Up to now, Renault Group has held a 43.4% stake in Nissan Motor Co., potentially giving it a larger say in how the Japanese automaker is run. It will transfer shares equivalent to a 28.4% stake to a French trust so each side will hold the same 15% stake in the other, according to the companies. The disparity between the holdings was a cause of friction, especially after Nissan became far more profitable than Renault. The agreement on the change is still being finalized and needs board approval from both companies. The companies said the shares in the French trust can eventually be sold but did not say to whom or how. They said the sale will be carried out in a “coordinated and orderly process” if a deal makes commercial sense to Renault Group, and that there is no time deadline. Until then, the voting rights would be “neutralized” for most managerial decisions, but the economic rights, such as dividends, will continue to go to Renault, the companies said. The top shareholder in Renault is the French government. Japanese Prime Minister Fumio Kishida met with French President Emmanuel Macron earlier this month. The alliance has had its ups and downs since it began in 1999, when Renault sent one of its executives, Carlos Ghosn, to then-struggling Nissan to lead a turnaround. Ghosn first served as Nissan's chief executive and later its chairman before he was arrested in late 2018 on various financial misconduct charges. The alliance, which also includes smaller Japanese automaker Mitsubishi Motor Corp. and remains one of the world's top auto groups, has been eager to put the Ghosn scandal behind it. Allegations against Ghosn include underreporting income, using investment funds for personal gain and illicit use of company expenses, including overseas homes and a yacht. Ghosn said he is innocent of all charges. He jumped bail in late 2019 and is now in Lebanon, which has no extradition treaty with Japan. The equalization of the crossholdings has been speculated about for some time. The companies called the move “an important milestone.” “The ambition is to strengthen the ties of the alliance and maximize value creation for all stakeholders,” said Nissan, based in the port city of Yokohama.

Watch these Nissan 350Zs set a record for world's longest twin drift

In July, Harald Muller notched a Guinness World Record by drifting longer than any lone tire-burner ever had: 89.55 miles. This month, Nissan Middle East broke the Guinness World Record for the longest twin drift when two drivers slithered through a figure eight for 17.7 miles. The feat came about to commemorate the opening of the Nissan 370Z Drift Experience in Dubai, which will teach eager punters how to abuse slip angle, but the actual drifting was done with two 350Zs. Nissan opened the center in partnership with ProDrift Academy, a European school for wannabe drifters, and when it comes time for actual instruction that will be done in the eponymous 370Z. You can check out a video snippet from the event and a press release from Nissan Middle East below. Nissan Middle East sets a new Guinness World Records title for the "Longest Twin Vehicle Drifting" Record set during the "Nissan 370Z Drift Experience" launch event DUBAI, United Arab Emirates, Dec. 15, 2014 – Nissan Middle East today has set a new Guinness World Records title for the longest twin vehicle drifting. Two Nissan Z cars drifted around a track at the same time without stopping for 28.52 kilometers. The record was set in the second attempt during the launch of the "Nissan 370Z Drift Experience" which will offer anyone the opportunity to learn and perfect the art of drifting. Speaking at the event, Samir Cherfan, Managing Director, Nissan Middle East, said: "With today's accomplishment of setting a new Guinness World Records title, we have proven again the strength of our vehicles by adding another Guinness World Records record to our list. The Nissan Z is a very popular car in the drifting scene, and this new record is yet another proof on the ability of this car to make drifting look so easy." "Nissan 370Z Drift Experience" is a partnership between Nissan Middle East and the Prodrift Academy, which is carried out using Nissan 370Zs alongside the Prodrift Academy's professional drift instructors in a safe and controlled environment. "Nissan has a strong focus on motorsports in the Middle East. Since safety is our priority at Nissan, we have partnered with the Prodrift Academy to provide a legal and safe platform for drifting fanatics in the region," Cherfan added. Nissan Motorsports History For nearly 80 years, Nissan has been pushing the boundaries of innovation within the Motorsports industry.