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Ghosn: 'We are getting there' on making Nissan Leaf profitable

After 19 months in a row of record sales in the US, the money picture for the Nissan Leaf is steadily improving. To date (well, until the end of September), Nissan has sold 63,944 Leaf EVs in the US and a total of around 140,000 globally. The company produces the electric vehicle in three countries: Japan, the UK and the US and has sold more standard passenger EVs than any other automaker. Add all that up and you get to an EV that is just about to be profitable. "We are getting into positive, which is good for this technology." – Carlos Ghosn At least, it is according to Carlos Ghosn, the CEO of Renault-Nissan, who spoke to reporters at that Paris Motor Show this week. "We are getting there [to Leaf profitability]," Ghosn told Automotive News. "Are we amortizing and depreciating everything we have spent? No. But if you look at margin of profit – the direct cost of the car and the revenue of the car – we are getting into positive, which is good for this technology." Automakers are notoriously closemouthed when it comes to sharing specifics about the higher cost of alternative vehicle technologies compared to standard ICE vehicles. Still, statements like this – as well as a knowledge about how long it took Toyota to make money from the Prius and overall industry amortization – show that Nissan could well be sitting pretty when it comes to keeping EVs around for the long term. Given some of the other news we've heard recently, it's got to be nice to have some stability.

Nissan Altima takes first V8 Supercars win

The V8 Supercars championship used to be strictly a contest between Holden and Ford. But just as BMW crashed the Audi and Mercedes party in DTM, so has Nissan (and for that matter, Mercedes) pushed past the door into Australia's popular touring car series. And like BMW, Nissan hasn't waited long before notching its first victory.
Nissan claimed the checkered flag this weekend in the first of three races at Winton, the ninth stop on the calendar. And what a spectacular win it was: not only did Nissan take the checkered flag, they finished one-two. James Moffat drove his Altima to the finish line just ahead of teammate Michael Caruso. It was Caruso who lead the first half of the race after qualifying just behind defending champion (and current points leader) Jamie Whincup, who suffered a gearbox malfunction and retired on only the ninth lap.
Of course that's just one race out of 27 so far and 37 scheduled this season, so that won't be elevating Nissan or any of its drivers to the lead the same way that BMW did upon its return last season to DTM, but it's a good start and a cause to celebrate for Nissan. Mark Winterbottom (Ford) and James Courtney (Holden) won the following two rounds at Winton as Jamie Whincup (Holden) leads Will Davison (Ford) in the standings.

Nissan Leaf resale value expected to take a hit

Nissan Leaf resale values may take a tumble, according to Kelley Blue Book. The vehicle evaluation resource said the 2013 Nissan Leaf will retain around 35 percent of its MSRP after three years; that's down five percent from what KBB gave the 2012 Leaf at the end of 2011. Automotive News reports KBB adjusted the EV's residual value prediction because the used transaction prices for the 2011 model have stuck around 35 percent for the past few months due to relatively cheap gasoline, not to mention the fact that Nissan trimmed the electric's MSRP from $36,050 to $29,650 before the $7,500 tax credit.
Since used buyers are often motivated by more practical buying concerns than early adopters or those wanting to curb their carbon emissions, they may not be willing to pay more for an EV. Meanwhile, early Leaf models are now coming to auction, abandoned by rental car companies after customers shunned them in favor of traditional internal-combustion vehicles. Many of those at auction have less than 10,000 miles and carry an average transaction price of just $13,700.