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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers. To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A. Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself. Nissan Takes 2014 Rogue Shoppers on Cinematic "Detour" with New Google Maps-Based Virtual Test Drive Feb. 4, 2014 – New Online Campaign Shows How Nissan Rogue Makes Every Drive More Exciting – NASHVILLE – Nissan today launched "The Detour," an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world. "Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers' own neighborhoods?" said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc.

Rob Parsons, paraplegic, can drift better than you

"When something happens, you deal with it, and you move on. You don't dwell on something you can't control." Those are positive words coming from anybody. But it's particularly inspiring when the speaker is Rob Parsons. He was a competitor and later an event judge in the Dsport series until a dirt bike crash took Parson's ability to walk. He didn't let that get in the way of custom building a drift car that works with hand controls. And now that it works, he's plans to use his car to help other who share his automotive passion but can't operate pedals. The vehicle itself is based around a 1991 Nissan 180SX chassis with a 5.7-liter supercharged LS1 V8 under the hood, according to his website. To make the machine drivable for people without the use of their legs, Parsons made a hand control setup, and he claims to be faster now than years ago. This story of fighting past the seeming insurmountable challenges is truly heartwarming, and it's amazing to watch Parsons at work. A warning: there is some brief, not-safe-for-work language early in the video. News Source: Chairslayer, Keep Drifting Fun via YouTube Motorsports Nissan Coupe Racing Vehicles Performance Videos drifting drift

The birth of a drifter, meet James Deane

Drifting is sometimes a maligned from of motorsport because it's scored by judges rather than the outcome of shedding tenths off of lap times. But that doesn't mean the people behind the wheel are lacking in skill. In a new documentary series XCar Films interviews European drift champion James Deane, and of course he also shows off his abilities with some smoky slides. Amazingly, Deane got started drifting at just 15 in a Ford Sierra, and a year later, he was already winning championships in a Nissan S14. His current competition weapon combines a Nissan chassis with a turbocharged Toyota 2JZ engine and a NASCAR four-speed gearbox. Deane reckons the setup makes around 650 horsepower. As this video shows, Deane is a master of getting the car to slide just where he wants it to be. Coupled with Xcar's consistently fantastic cinematography, there's an interesting story here of a racer stepping up the ladder of competition. Related Video: News Source: Xcar Films via YouTube Motorsports Nissan Coupe Racing Vehicles Performance Videos drifting xcar xcar films drifter