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Infiniti rolls out new badge, brand experience — even a brand scent

Infiniti kicked off a brand refresh Thursday, showing off a new logo (and corresponding changes to its physical emblems), dealership aesthetic and what brand representatives described as elements of its "multisensory experience." Do you know what Infiniti is supposed to smell like? Well, you're about to learn.  The alterations to the logo are subtle from dead on, but as you can see from our featured image above, its physical form is far more intricate and three-dimensional. This is the fourth generation of Infiniti's signature since the brand was launched in 1989. Yep — Nissan's upscale division is 35 years old this year. Can you believe that? The most significant visual difference is the alterations to the "road" in the center of the logo. Infiniti says this was done to emphasize the notion that the road is endless — infinite, if you will. The clipped point represents the horizon. The physical badges will be illuminated, "boldly" announcing the car's arrival.  "Our aim was to subtly evolve the INFINITI logo in support of the bright new chapter that lays ahead," said Alfonso Albaisa, Infiniti SVP of global design. "Adding greater emphasis to the point where the infinite road intersects with the horizon, we are showcasing our steadfast commitment to always look forward to the future and to new horizons." The new badge will also be accompanied by a new signature scent and signature sound. The former is a blend of Japanese cypress, cedar and yuzu. The sound "creates a sense of anticipation by marrying powerful musical elements with more serene sounds to deliver a harmonious balance" and will be employed in marketing materials, advertising, dealership experiences and other consumer-facing assets.  A new architectural and interior design direction accompanies the update. The aesthetics are based on the Japanese concept of Ma — "a philosophy that considers the space between things," Infiniti said. The result looks modern, sophisticated and convincingly upscale, reminding us of a cross between a Volvo and Mercedes-Benz showroom. Not a terrible place to be.  Infiniti's new look rolls out today across its digital spaces.

Nissan takes over naming rights for Tennessee Titans stadium [UPDATE]

UPDATE: Nissan has released a pair of renderings showing how the stadium could look when the transformation is complete. Check them out in the gallery above. Nissan looms large in Nashville. That's where its North American headquarters are based, and just 25 miles down the road in Smyrna is its massive assembly plant. But it's about to become an even bigger part of the Tennessee metropolis as the Japanese automaker has acquired the naming rights to the stadium where the Tennessee Titans play. The deal, confirmed by Nissan in correspondence with Autoblog this morning, will see the sports complex switch names from LP Field (currently named for building materials firm Lousiana-Pacific Corp.) to Nissan Stadium. The arrangement will be valid for the next 20 years. What's more, the deal will be in place in time for Nissan to introduce its new Titan pickup that shares its name with the football team, despite being built in Mississippi. The contract will also see Nissan become the official automotive partner of the Titans. Aside serving as the NFL team's home, the Nashville stadium also plays host to Tennessee State University football, the Music City Bowl, and numerous other events. Country music fans may be more familiar with the CMA Music Festival, held every year at the stadium and nearby Riverside Park, but we're most looking forward to a Rams-Titans showdown to determine who plays the best ball and makes the best truck. Of course, Nissan isn't the only automaker to have its name on a major sports complex in America. In fact Nissan Stadium won't even be the only NFL stadium named after a car company: Mercedes has the naming rights for the Louisiana Superdome that the New Orleans Saints call home, and the Detroit Lions play at Ford Field. (Sorry to break it to you, but Tiger Stadium had nothing more to do with Sunbeams than New York's Polo Grounds did with little Volkswagens or Philadelphia's Lincoln Financial Field has to do with leasing Town Cars.)

Nissan Murano hybrid greens up Shanghai

Nothing says summertime like a muscle car with a ragtop. Or, in China's case, a hybrid crossover SUV, right? So it's a good thing Nissan plans on starting sales of a hybrid variant of its Murano in China for the upcoming warm weather season. Nissan showed off the Murano Hybrid at the Shanghai Motor Show with a supercharged engine that is paired with an electric motor. The company says the powertrain will deliver the fuel economy of a 2.0-liter engine and the power of a 3.5-liter V6 engine. Nissan didn't release actual specs of the engine nor any fuel-economy figures. Back in 2013, Nissan was working on expanding its hybrid choices, including hybrid variants for both the Murano and the Rogue. This powertrain choice makes some sense, since it could be difficult to wring a decent single-charge range out of those relatively heavier vehicles if they were all-electric. With that in mind, take a look at Nissan's press release below. NISSAN APPEALS TO CHINESE WITH TWO WORLD PREMIERES: LANNIA AND MURANO HYBRID AT AUTO SHANGHAI 2015 Lannia makes global debut to capture the hearts of young Chinese customers All-new Murano Hybrid offers excellent fuel economy and driving performance in the luxury SUV segment Customers in China can begin ordering GT-R Nismo and 370Z Nismo today SHANGHAI, China (April 20, 2015) – Nissan unveiled two all-new production models, Lannia and Murano Hybrid, along with two Nismo products, GT-R Nismo and 370Z Nismo, at Auto Shanghai 2015. "These innovative vehicles represent the start of an exciting new chapter in the story of Nissan's presence in, and commitment to, China," said Nissan President and CEO Carlos Ghosn. "Nissan's growth strategy in China will continue to reflect our commitment to use local engineering and manufacturing. And we will maintain our support for China's efforts to promote more efficient and sustainable transportation. On both of these fronts, Lannia and Murano Hybrid will lead the way forward." Highlights of the Nissan display: Building on Nissan's longstanding success in the sedan market, Lannia delivers a fresh, distinctive personality that China's young generations embody. As the first product developed and designed for the young Chinese generations, especially those in their 20s and 30s today who are seen as energetic trendsetters, Lannia is a tangible expression of the company's commitment to China.