2015 Nissan Altima 2.5 Sv on 2040-cars

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Nissan Canada to end Versa sales with Micra launch

There's plenty of space in Canada. In fact, with the second largest land mass of any country in the world, Canada has a population density of just nine people per square mile. But apparently there isn't enough room for more than one cheap Nissan in the True North, Strong and Free.
As you may recall, Nissan Canada recently announced it would begin offering the Micra hatchback with a starting price of less than ten thousand Canadian dollars - significantly less than the nearly $12k it charges for the Versa sedan. As a result, Nissan will reportedly cease offering the Versa sedan in new home of the olympic gold medal for hockey.
Apparently the Versa was a slow seller in Canada, a country in which European tastes tend to prevail - particularly in the Eastern provinces - more than they do in the United States to the south. Nissan evidently hopes that the Micra (a model created principally for the European market) will do better than the American-centric Versa ever did there. According to sales numbers cited by Automotive News, Nissan sold barely more than 12,000 Versa sedans and hatchbacks in Canada last year, but over 117,000 in the United States.

Nissan 'Ride of Your Life' campaign turns an Altima into a race car [w/video]

Nissan definitely makes some exciting vehicles. The GT-R has received continuous improvements to keep it at the head of the pack in the performance car world. And the Leaf might not bring driving intensity, but its technology is quite impressive. However, there is nothing especially thrilling about the Altima. Granted, it races in the Australian V8 Supercars series, but that car really only shares its basic shape with the production version. So it may see surprising that the Japanese automaker is hoping to inject some drama into its midsize sedan with its new Ride of Your Life ad campaign.
The project is pretty clever. Nissan invited several people to the Horse Thief Mile circuit at Willow Springs Raceway for a ride in an Altima racecar. After a few laps with a professional driver around the course, they pulled into the pits, and the passengers got a big surprise. We won't spoil what happens for you. You can check it out in the video below.
The concept is somewhat similar to Toyota's thrill ride ads for the Camry last year. Both promotions try to show that that these four-door, family sedans can be more than just boring transportation. Nissan's commercials will begin airing on TV soon. The automaker hopes to excite potential Altima buyers ahead of its upcoming national sales event. Scroll down to watch the video to find out the big secret and read the full release about the campaign.

Nismo toying with crossovers and pickups

Nissan is apparently committed to turning its racing and tuning division into a bigger player, with new Nismo models coming out all the time. But while the Nismo division has until now focused primarily on hatchbacks and sports cars, the next project could be a truck. According to Aussie website CarAdvice in speaking to Nissan marketing chief Darren Cox and Nismo boss Shoichi Miyatani, the prospect of a Nismo-tuned SUV or pickup are definitely on the table. That could include a performance-oriented take on the Navara pickup, but also the Qashqai crossover – a prospect first mooted a year ago. And if the Qashqai and Navara are under consideration, there's no telling what Nismo might do with the likes of the Frontier, Rogue, Murano or even the Pathfinder. None of that is concrete at the moment, of course, but the market for performance crossovers seems only to be growing – and growing more accessible, too. The Germans keep making smaller crossovers and performance variants thereof, and even Fiat is said to be working on an Abarth version of the 500X. The Juke Nismo itself bridges the gap between hot hatches and performance crossovers, but apart from the 370Z Nismo and GT-R Nismo, most of the division's projects seem to be focusing on hatchbacks like the Pulsar and Versa Note.