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Nissan planning 90-second Super Bowl commercial, plus two debut cameos

The Super Bowl is still a few days away, but the big ads from several automakers for the game are already streaming online. Nissan is bucking the trend, though, and the Japanese brand is only releasing the first 10 seconds of its spot before the actual premiere. Much like one of Toyota's ads, Nissan is choosing to focus on fathers this year. The story of the commercial is about a racecar-driving dad balancing work and life with his new child, but despite the motorsports connection, the teaser shows cars for just a few seconds. Hopefully, setting the commercial to Harry Chapin's Cat's in the Cradle doesn't make the whole thing too maudlin. We'll be seeing even more from Nissan during the Super Bowl than originally thought, as well. The automaker will now be taking 90 seconds of ad time during the game, rather than the original plan for 60 seconds. Perhaps the extension will give the company even more time to show off its two surprise product cameos during the spot. One of them is rumored to be the first official glimpse at the GT-R LM Nismo LMP1 racer. Nissan lengthens Super Bowl commercial to 90 seconds, teases "With Dad" spot with release of brief clip Nissan back as Super Bowl advertiser after nearly two decades Releases first 10 seconds of its ad as a teaser Announces the in-game commercial has been lengthened to 90 seconds Story will depict the struggle of work-life balance facing many American families Iconic song "Cats in the Cradle" by the late Harry Chapin featured Two surprise products to make cameo appearances NASHVILLE, Tenn. – Nissan, which has been teasing its Super Bowl plans through a one-of-a-kind social media campaign using YouTube "content creator" videos and the hashtag #withdad, is giving the first hint of its in-game commercial by releasing a short preview of the spot today. Nissan previously announced it would feature a 60-second spot in the Super Bowl. The company has increased its stake in the game to a 90-second ad, which it says will tell a unique family story while maintaining a strong Nissan brand connection.

37K miles in a 1967 Datsun Roadster

When we think of comfy, long-distance road cars, there are a few obvious choices. A Mercedes-Benz S-Class, Bentley Continental GT or, assuming fuel efficiency isn't paramount, a Range Rover are all good options for a road trip. But what if that road trip was 37,000 miles? Maybe something more reliable but still comfortable, then, like a Honda Accord. What about a 1967 Datsun Roadster?
As insane as it sounds, Scott Fisher is doing just that, running a Datsun 1600 Roadster across North America and racking up 13,500 miles in his first three months on the road. His total journey will see him pile over 37,000 miles on his red convertible. The car is lightly modified, but most of the work is for the sake of reliability and comfort, with a five-speed manual 'box, an upgraded radiator and electronic ignition.
Fisher's trip hasn't been all smooth, with a few typical bits of trouble. He also ran into some deer in Utah, quite literally, clipping one of the animals, which delivered quite a bit of damage to the passenger's front fender (hence the rear three-quarter view in our lead shot). Still, the car seems to be holding up well, as shown in this latest video from Petrolicious.

Ghosn: Nissan Leaf can sell 50,000 units in US a year

For the Nissan Leaf, last year was good. So far this year, not so much. In the future, possibly much better, with a little help from the public sector, Nissan chief Carlos Ghosn says. Speaking at the New York Auto Show earlier this month, Ghosn was bullish on potential US sales of the country's best-selling electric vehicle, saying they had the capacity to reach 50,000 units a year, according to Automotive News. The key, Ghosn said, is that federal and local governments will have to do a better job ensuring there is a sufficient network of plug-in vehicle charging stations. That would make the Leaf's 84-mile single-charge range far less of an issue than it appears to be now. It would also give Ghosn a better chance of a decent return on the $5 billion Nissan and sister company Renault have invested in electric-vehicle technology. Last year, Nissan boosted Leaf sales in the US by 34 percent to 30,200 units, and earlier this year surpassed the 75,000-unit threshold for Leaf sales since its late-2010 US debut. So far this year, though, things are slipping, as sales through the first quarter were down 21 percent compared to 2014 to 4,085 vehicles. That's an awful long way from 50,000, but Ghosh didn't say which year he expects Nissan to sell those 50,000 Leafs. Related Videos: