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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Recharge Wrap-up: Nissan, Tesla report CO2 savings, rare earth metal recycling simplified

A new process simplifies the recycling of rare earth metals. While the strong magnetic properties of metals like neodymium and dysprosium make them useful in electric vehicles traction motors, there are concerns about their availability and the environmental costs of mining them. Researchers at University of Pennsylvania have developed an easier method to recycle those metals that is less energy intensive and more cost effective. "We have designed a way to separate the two metals by selectively dissolving the neodymium in a solution and leaving behind the dysprosium as a solid," says Justin Bogart, a graduate student working on the project. "This quick and easy method has allowed us to separate equal mixtures of the metals into samples that are 95 percent pure." Now the team is working to improve that level of purity. Read more from University of Pennsylvania. Nissan Leaf drivers in Europe have saved over 55,000 tons of CO2 emissions. Worldwide, the 178,074 Leafs sold account for the prevention of over 293,000 tons of CO2 emissions so far. That equates that to the neutralizing effect of 19 million trees. Besides the positive effects on environmental and noise pollution that switching to electric mobility provides, Nissan also points out that it's good business, too. EVs like the Nissan Leaf and e-NV200 cost about 40 percent less than combustion vehicles to maintain, and the cost of electricity is substantially lower than that of fossil fuels. Additionally, Nissan has published a video of the Leaf touring Bristol to celebrate the greening of European cities with the help of electric vehicles. See the video, and read more from Nissan. Tesla customers have driven a cumulative 1 billion miles. Together, nearly 75,000 Model S drivers have prevented more than 570,000 tons of CO2 emissions worldwide. To put that in perspective, a billion miles is the equivalent of 4,186 trips to the moon, and almost 40,000 trips around the Earth. In the UK, where the Model S is celebrating its one-year anniversary, drivers have already accumulated 6.6 million miles. Tesla is celebrating its milestone with the Next Billion Miles Tour, hosting hands-on events and test drives in 80 cities across North America, Europe and Asia. See the video from Tesla above, visit the One Billion Miles microsite and read more in the press release below.

2021 Infiniti Q50 Red Sport 400 Road Test | Z engine preview

There isn’t much reason to take another look at the 2021 Infiniti Q50 Red Sport 400 on the surface. ItÂ’s largely the same sedan as it was when we drove it in 2016: powerful and stylish, but lacking in tech and polish. However, whatÂ’s under the hood is of far more interest to us today than it was just a year ago. ThatÂ’s because the 3.0-liter twin-turbo V6 powering this Infiniti is migrating over to the next Nissan Z car. Nissan announced that the production Z would get a 3.0-liter twin-turbo V6 not long after it revealed the Z Proto. There are no other twin-turbo V6s in NissanÂ’s arsenal but this one, meaning that the VR30DDTT engine in this Infiniti is destined for the Z — plus, there's photo confirmation. The big question remaining is: How new or different will it be? Its most potent state of tune is rated at 400 horsepower and 350 pound-feet of torque. ThatÂ’s a high number versus most other boosted six-cylinders, and perhaps most importantly, itÂ’s more potent than the 382-horsepower 2021 Toyota GR Supra 3.0. As weÂ’ll soon explain, though, numbers only tell part of the story. Transplanting the InfinitiÂ’s V6 into the next Z surely wonÂ’t be without challenges, either. Nissan is promising a six-speed manual in the Z. Meanwhile, this engine is exclusively paired with a traditional seven-speed automatic transmission in the Q50 and Q60. Nissan hitched this engine up with a manual in a 370Z SEMA show car years ago, but now it must devise a production car solution. ThereÂ’s also the question of whether Nissan will use the same seven-speed as the automatic option in the Z, or come up with something a bit more aggressive. The cost-efficient (and likely) solution would be reusing the seven-speed, not unlike the Supra's eight-speed traditional automatic.  Having all of this in mind, we set out to see how this engine sits today as a preview to the Z.  Going from the big, naturally aspirated VQ series V6 to a smaller twin-turbo V6 will bring about the obvious changes. The rabid and uncouth personality of the outgoing VQ is nowhere to be found in the sweet and smooth new engine. ItÂ’s not quite the silky, effortless BMW inline-six found in the Supra, but it brings an air of refinement and maturity that's simply not there in the current Z. And then thereÂ’s the torque. All 350 pounds of twist are available at 1,600 rpm in the Q50 Red Sport 400, which means the shove in the back would theoretically start just off idle.