2011 Nissan Altima 2.5 S on 2040-cars

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Nissan Sport Sedan Concept foretells a future Maxima

Nissan is in the midst of overhauling its design language. We got our first glimpse at the direction its style was going a year ago with the Resonance crossover concept, which was followed in Shanghai by the connected-car Friend-Me hatchback concept. And now, after dropping a few hints, Nissan has revealed the third in this developing series.
Unveiled at today's Detroit Auto Show, the new Sport Sedan Concept applies many of the same design elements we've seen on Nissan's previous show cars to a more conventional four-door shape. But far from a design exercise, the decidedly uncreatively named Sport Sedan Concept previews "a future production sports sedan," which has every indication of being the next Maxima.
Its dimensions reveal the concept to be bigger than the current Maxima in every direction but height, with that visual impression further entrenched by a floating roof design that combines with a high waistline to give a coupe-like profile. There are also sharp creases in the bodywork that visually break up the space between the rear set of 21-inch alloys and the tapered greenhouse. The shape is further punctuated by the V-shaped grille and distinctly Nissan boomerang-shaped lights that lend a face to this distinctly Japanese design that was penned in California and honed back in Japan. The sharp and simple cabin is characterized by a high-contrast palette with quilted leather and metallic trim.

Nissan, Kia spending big to promote EVs, Chevy stays conservative on Volt

With 22 months of record Leaf sales under its zero-emission belt, Nissan has started two big ad campaigns for the battery-powered Leaf. On TV, there's the Kick Gas campaign (it's a popular name) and on social media, Nissan is promoting the EV as the "world's cleanest car" (it's a paint thing). We don't know how much the paint prank is costing, but we do have some estimated numbers for the TV ads. Nissan has spent over $30 million on TV advertising for the Leaf in 2014. According to iSpot, which tracks these sorts of things, Nissan spent over $30 million promoting the Leaf on TV in 2014. "Through November of this year," iSpot CEO Sean Muller wrote to AutoblogGreen, "Nissan spent more then $400 million in TV advertising for its traditional fuel fleet, and $22 million for the rechargeable Leaf. It has since dedicated an additional $9 million on it its new Kick Gas campaign, which started airing November 3, shortly after news of the electronic sales slump broke." iSpot says that Kick Gas aired predominately on NBC, CBS and Fox. The result of those airings can be seen in the charts below, but the takeaway point is that viewers of college football, Gladiator and The Rachel Maddow Show were the most engaged by the ad. Nissan has said the ad is working and that it helped increase Leaf sales in November. How is Chevrolet promoting the Volt? Not nearly as aggressively as Nissan is with the Leaf. Muller said iSpot estimates that GM spent just $2 million over the past couple of years to sell the plug-in hybrid on TV, despite offering 62 different Volt ads online. Then there's new entry into the mix, the Kia Soul EV. iSpot figures Kia has spent about $15 million on TV airings of that odd sexified hamster spot. That's a lot of money for a car that just went on sale here in October, let alone one that isn't available in most states. We've asked Chevy, Kia and Nissan for comment on the iSpot numbers but have not yet heard back. You can watch ads for all three vehicles below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Details on Nissan's Kick Gas:

Nissan Murano hybrid greens up Shanghai

Nothing says summertime like a muscle car with a ragtop. Or, in China's case, a hybrid crossover SUV, right? So it's a good thing Nissan plans on starting sales of a hybrid variant of its Murano in China for the upcoming warm weather season. Nissan showed off the Murano Hybrid at the Shanghai Motor Show with a supercharged engine that is paired with an electric motor. The company says the powertrain will deliver the fuel economy of a 2.0-liter engine and the power of a 3.5-liter V6 engine. Nissan didn't release actual specs of the engine nor any fuel-economy figures. Back in 2013, Nissan was working on expanding its hybrid choices, including hybrid variants for both the Murano and the Rogue. This powertrain choice makes some sense, since it could be difficult to wring a decent single-charge range out of those relatively heavier vehicles if they were all-electric. With that in mind, take a look at Nissan's press release below. NISSAN APPEALS TO CHINESE WITH TWO WORLD PREMIERES: LANNIA AND MURANO HYBRID AT AUTO SHANGHAI 2015 Lannia makes global debut to capture the hearts of young Chinese customers All-new Murano Hybrid offers excellent fuel economy and driving performance in the luxury SUV segment Customers in China can begin ordering GT-R Nismo and 370Z Nismo today SHANGHAI, China (April 20, 2015) – Nissan unveiled two all-new production models, Lannia and Murano Hybrid, along with two Nismo products, GT-R Nismo and 370Z Nismo, at Auto Shanghai 2015. "These innovative vehicles represent the start of an exciting new chapter in the story of Nissan's presence in, and commitment to, China," said Nissan President and CEO Carlos Ghosn. "Nissan's growth strategy in China will continue to reflect our commitment to use local engineering and manufacturing. And we will maintain our support for China's efforts to promote more efficient and sustainable transportation. On both of these fronts, Lannia and Murano Hybrid will lead the way forward." Highlights of the Nissan display: Building on Nissan's longstanding success in the sedan market, Lannia delivers a fresh, distinctive personality that China's young generations embody. As the first product developed and designed for the young Chinese generations, especially those in their 20s and 30s today who are seen as energetic trendsetters, Lannia is a tangible expression of the company's commitment to China.