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Nissan drives glowing Leaf on Holland's glowing highway

If you thought that applying phosphorescent paint to the Nissan Leaf made it look like something out of Tron already, brother... you don't know the half of it. Or at least you won't have until you see what the car looks like on a glow-in-the-dark highway. A glow-in-the-what-now, you ask? That's right: for about a third of a mile on the N329 in the Netherlands, running through the city of Oss, the highway glows in the dark. Not the whole roadway, of course. That'd be weird. Even for the Dutch. No, the so-called Smart Highway designed by Daan Roosegaarde (whose Dutch heritage is evident by the number of vowels in his name) uses phosphorescent stripes to obviate the need for lighting. They work just like the paint on the Leaf (or for that matter any number of toys we had as kids), absorbing sunlight during the day and emitting it at night... in this case for up to eight hours. The resulting footage and photography, though surely heavily edited, needs to be seen to be believed. That is, assuming you don't already live in a computer where users force you to play in games for their own amusement and Jeff Bridges runs amok. Related Video: BRIGHT FUTURE: NISSAN LEAF IS FIRST GLOW-IN-THE-DARK CAR TO DRIVE GLOWING HIGHWAY · All-electric Nissan LEAF is the first glow-in-the-dark car to drive on the luminous Smart Highway in Oss, Netherlands · Unique highway design saves energy by removing need for street lights · Nissan EV sales increase by 313% across the Netherlands · Watch the film at: https://youtu.be/8Dv3PxDj2ks Nissan has blazed a trail by driving its unique glow-in-the-dark zero-emission LEAF along the world's first glow-in-the-dark motorway in Oss, Netherlands. Nissan recently became the first modern passenger car manufacturer to apply glow-in-the-dark car paint to a car, to showcase how many customers of the world's best-selling electric vehicle are powering their car from solar energy generated at home. Now it has gone one step further, by driving the all-electric Nissan LEAF on the Smart Highway – the first time a phosphorescent car has been driven on the famous stretch of road. And the location of the world's only luminescent highway was fitting, as Nissan has announced an uplift in electric vehicle sales of 313 percent in the Netherlands last year. The innovative Smart Highway project was conceived by designer Daan Roosegaarde to help guide drivers in the dark, while saving energy that might otherwise be used in street lighting.

2016 Nissan Maxima previewed in With Dad Super Bowl commercial

If you've been paying attention to this year's Super Bowl commercials, something in Nissan's heart-string-pulling "With Dad" ad might've caught your attention. Near the end of the commercial, a shiny, new sedan comes into focus: the 2016 Nissan Maxima. We got our first look at the next-generation Maxima in concept form at the 2014 Detroit Auto Show, and we've spotted it out testing wearing heavy camouflage. The 2016 Maxima is expected to debut early this year – likely at the New York Auto Show – and this Nissan ad is our first real look at the new sedan in its final form. Do we like what we see? That's hard to say. There's no shortage of Nissan's latest design language here on its range-topping sedan, but we can't quite tell if it results in an overall handsome package. Of course, we'll wait to fully dissect the new design when we can see the car for more than a split second. Speaking of TV, according to Automotive News, this ad represents Nissan's return to Super Bowl advertising after an 18-year hiatus. Seems fitting, then, that the company brings a very powerful ad to the small screen. Have a look at Nissan's With Dad spot above, where you can also get a glimpse at the company's highly anticipated, front-engined racecar (0:49 mark), and a second, rear view of the Maxima (1:27 mark). Let us know what you think of the new Maxima – and the ad – in Comments.

Nissan pulling Facebook ads over hate speech concerns

The system for advertising on Facebook allows companies to target specific demographics with ads that follow people based on their personal information, but as some companies have been finding out lately, this could lead to their ads showing up on questionable pages. According to Automotive News and The New York Times, Nissan has joined a growing list of companies that has pulled its advertising until the social media giant can guarantee that the ads won't appear on offensive pages.
This issue came about as a result of a group calling for Facebook to ban gender-based hate speech that went unchecked on some fan pages. Apparently, some of these offensive pages even showed images of women being abused. We won't post the names of the offensive pages, but you can find some of them listed on the NYT article, though it looks like most of the pages have since been removed. As for Nissan, AN says that the only ads it had at the time were for Nissan UK, and there is no telling how this issue will affect Facebook advertising in the future.