2005 Nissan Altima S Sedan 4-door 2.5l on 2040-cars

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Nissan's big price cuts threatening others' profits

Bloomberg reports Nissan may be keeping the competition up at night even more than normal. The Japanese automaker recently cut prices on seven of its models and bolstered incentive offerings in an attempt to gain market share in the US, and the strategy is working. Last month saw the company's sales leap by 25 percent, which is nearly triple the industry average. Nissan is currently taking advantage of the weak yen - Japanese currency has fallen by 15 percent against the dollar, which has given the automaker around $1,500 per car to use to either add features or cut prices. Some analysts are calling the policy "scorched earth."
Meanwhile, American automakers like Ford, General Motors and Chrysler are doing their best to keep from sliding back into old bad habits. The Detroit Three have steadily moved away from a discount and incentive strategy to bring in new buyers since the 2009 recession. Those short-sighted tactics helped paved the way for bankruptcy at both GM and Chrysler. As Bloomberg reports, the resolve to stay away from big discounts may falter if Toyota begins using similar tactics.

Nissan tests fully autonomous ProPilot tech on Tokyo roads

We've been hearing a lot about Nissan's ProPilot technology lately. ProPilot Assist is coming to the U.S. in the Rogue, as well as the Leaf EV. For this generation, the system allows for Level 2 autonomous driving, which is essentially adaptive cruise control paired with a lane-keeping function. Later, Nissan will add ProPilot Park, which allows the car to park itself. The next generation of ProPilot, though, allows for Level 4 fully autonomous driving, even on urban streets, beginning in 2020. Nissan has announced that it has already tested it on public roads during a demonstration in Tokyo. The prototype test vehicle is an Infiniti Q50. It's fitted with 12 cameras, 12 sonar sensors, nine millimeter-wave radar sensors, six laser scanners and high-definition mapping, all run through artificial intelligence. With this combination of hardware and software, the Q50 prototype can navigate across town or on the highway, automating the entire driving duties from the moment the passenger selects a destination until their arrival. It can tackle busy intersections and respond to obstacles in the road, providing what Nissan claims is a "human-like driving feel that gives passengers peace of mind." View 29 Photos "Our next-generation ProPilot prototype showcases technology that will be available for real-world use from 2020," said Takao Asami, Nissan's senior VP of research and advanced engineering. "Today's demonstration is another example of our successful work toward creating an autonomous driving future for all." Autoblog has already had the chance to sample the current generation of ProPilot Assist, in both the Leaf and the Rogue. While there has been a little bit of disagreement in our office, most of us have found the technology to work fairly well, and are looking forward to trying the next generation of semi-autonomous and autonomous systems. As the tech advances, it will only get smoother and smarter. Related Video: News Source: Nissan Green Infiniti Nissan Technology Emerging Technologies Autonomous Vehicles Electric Videos Sedan nissan propilot propilot

Deltawing takes out second ad targeting Nissan amidst design lawsuit

Don Panoz isn't a guy shy away from a fight. Since December, Panoz's Deltawing Technologies has been in a lawsuit with Nissan over alleged intellectual property violations with the design of the Zeod RC. The situation went public several weeks ago when Deltawing bought an ad in The Tennessean, a paper near Nissan's US headquarters, and the industry trade, Automotive News, aimed squarely at company CEO Carlos Ghosn.
Now, Deltawing is trying the tactic a second time with an even more scathing ad in The Tennessean on July 11 and in Automotive News on July 14 that calls the Zeod's design out directly. The bulletin puts the two racecars side by side and asks readers compare their similarities.
According to Deltawing spokesperson Gary Fong, the idea for these ads started after mediation between the company and Nissan broke down earlier this year. "We were trying to bring them to settle it amicably," he said to Autoblog. When that didn't happen, Deltawing wanted to fight the misconceptions in the public about the program and lawsuit. The strategy actually worked, too. "We've seen an opinion change," said Fong. He estimates that before the advertisements the attitude was "90 percent against Panoz," but there has been more support since them.