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Nissan lowers price of seven models for better search results

Intent on not eliminating itself from consideration, and adapting to the way consumers research new car purchases, Nissan has announced price discounts now in effect, indefinitely, on seven models: the Altima, Armada, Juke, Maxima, Murano, Rogue and Sentra. It was found that Nissan's price points fell outside the competitive pool when prospective buyers searched for cars based on maximum price.
The price cuts vary and depend on the equipment spec, but they range from several hundred dollars to thousands of dollars; the MSRP of the Altima drops by $580, the Sentra by $730, the Armada by $4,400. Discounts on the Murano alone range from $1,460 to $2,410. Under orders from CEO Carlos Ghosn the brand is working to raise its US market share to ten percent by 2016, from 7.9 percent currently - which includes Infiniti - and appears to be optimizing its placement every step of the way to do so.

2015 Nissan Murano configurator is lux'd and loaded

We just got done driving the all-new, 2015 Nissan Murano and while you'll have to wait just a few more hours for our complete driving impressions, you can at least get online and build your very own example of Nissan's latest CUV, thanks to the company's new configurator. While Nissan has already published the Murano's starting price, this is our first glimpse at the full pricing details. As we said, prices start at $29,650, not counting an $885 destination charge. From there, things, um, increase. Moving from the base S to the mid-level SV will require an extra $3,060, and adds navigation with the NissanConnect telematics system, a power driver's seat, LED running lights, remote start and a USB port for backseat passengers. An additional $4,330 moves you up to the Murano SL, adding heated leather seats, a Bose stereo, AroundView monitoring, an auto-dimming rear-view mirror, a power liftgate and blind-spot monitoring with cross-traffic alert. At the top of the range sits the Platinum, starting at $39,000 ($2,050 more than the SL). It includes 20-inch wheels, LED headlights, climate-controlled front seats, heated rear seats and a heated steering wheel. Regardless of trim, Nissan customers will get about with the help of a 3.5-liter V6 that's been mated up to an Xtronic continuously variable transmission. Adding the optional all-wheel-drive system will bump up the CUV's price an additional $1,600. Head over to the configurator and build your own ideal Murano.

China's largest dealer body pushes back against foreign automakers over huge inventories

Do not think for a second that automakers forcing inventory on dealers in order to pad the numbers is a ruse known only in the US. Stories of individual brands have hinted at the trouble Chinese dealerships are having trying to move units as the country's economic growth remains hot but comes off the boil, like the one revealing that 95 percent of Toyota-FAW showrooms are losing money. Yet Toyota isn't the only culprit, and the issue has become so dire that the China Automobile Dealers Association (CADA), the largest dealer body in the country, has written to the government to complain. Chinese car sales are expected to close out the year with an annualized growth of six-percent, down from last year's 14 percent when targets were set, while in the background the pace of overall economic expansion is the slowest its been since the early nineties. Automakers, shipping cars on schedule to make their earlier targets, have blown up inventories such that they are an average of 1.8 times monthly sales, when the preferred multiplier is from 0.9 to 1.2. According to the CADA, the price wars and necessary incentives mean that only 30 percent of dealers are operating in the black. That number is down a whopping forty percent since 2010. In response, Toyota has already said it will not make its 2014 target of 1.1 million cars sold. We're a long way from 2012, when Toyota planned on selling 1.8 million cars in China in 2015, a target that's now as realistic as a manticore. BMW, Honda and Nissan have erased numbers on their spreadsheets, too; BMW growth dropped from 20 percent to 8 percent midyear after it began "reducing wholesale supplies," and Honda has been reworking its plans as sales have decreased each of the past six months. It's a big deal for Chinese dealers to begin protesting publicly, the CADA saying, "In the past, dealers were angry, but dared not speak out. But now, they have to shout because the situation is getting so unbearable." With six-percent growth forecast for next year and dealers unwilling to remain underwater, The Year of the Sheep coming in 2015 could portend meaning beyond the zodiac. News Source: ReutersImage Credit: AP Photo/Andy Wong BMW Honda Nissan Toyota Car Buying Car Dealers