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Nissan Rogue Detour uses Google Maps to go create virtual test drive from your doorstep

The best way to evaluate a new car before you buy it is to test drive it. All of the specs and reviews in the world cannot communicate how a car suits you as well as a few minutes behind the wheel. Interesting, then, that according to Nissan, the average buyer spends twice as much time researching new cars online than they do at dealers.
To market its new 2014 Rogue, Nissan has launched an online marketing experience aimed at bridging that gap. Called The Detour, it combines Google Street View and Google Maps to give you a custom-tailored virtual test drive. The neat, uniquely interactive part about Detour is that it allows you to specify a starting and ending location. Thus, you can use the microsite to 'show' the Rogue on your commute, or your favorite stretch of tarmac. To spice things up, Nissan has added some digital effects and set the experience to a song by British rapper M.I.A.
Detour seems to work better on shorter journeys, because it snips out some portions of the route in order to keep the experience from running too long. If you're going to try it out, we suggest using a crosstown journey rather than going cross country. Scroll down to get all of the details on the Rogue's latest marketing campaign, or click here to try it out for yourself.

Nissan wants an American driver for its Le Mans team

"We'll use every driver development tool we have to take them to the next level, but they will also have to step up." - Darren Cox
Nissan is aiming to put an American behind the wheel of one of its LMP1 racecars in 2016 as part of plans to grow its motorsports program in the United States.

Renault will develop and build the next-generation Nissan Micra

PARIS — French carmaker Renault will develop and assemble the next generation of partner NissanÂ’s Micra models, a senior executive at the Japanese firm said, as the two companies try to reboot their alliance with tighter cooperation in production. Ashwani Gupta, NissanÂ’s chief operating officer, said in an interview with FranceÂ’s Le Monde newspaper published on Monday that the Micra plan was an example of their “leader-follower” strategy, with one firm taking the lead on certain car types. Nissan Micra models are already assembled at RenaultÂ’s Flins factory in France, although that site is set to be turned over to recycling activities around 2024, when the life cycle of the car ranges made there expires. “For the next generation of Micra, we will follow Renault, and we will ask Renault to develop and make the future Micra for us,” Gupta said. Both struggling financially, Renault and Nissan have cleared the decks of old managers and outlined joint cost-saving plans as they try to move on from a scandal surrounding former alliance boss Carlos Ghosn. Ghosn, who fled detention in Japan and is now in Lebanon, denies financial misconduct charges against him.